S1 E3: Navigating From Growth at All Costs to Efficiency: JumpCloud's CMO Shares Playbook

Micha Hershman

CMO

Bio

Micha Hershman is a marketing leader with a track record built on one core belief: great marketing is fundamentally about connecting with people. For over two decades, he has blended strategic clarity with emotional intelligence, helping B2B SaaS and consumer brands unlock growth through impactful storytelling and deeply integrated inbound and outbound marketing strategies.

Micha’s strength lies in aligning diverse teams around shared goals—and energizing them about the journey ahead. He’s known for crafting compelling narratives that not only resonate with customers but also inspire internal teams, fostering collaboration across Marketing, Sales, and Product to drive exceptional results.

Micha Hershman is a marketing leader with a track record built on one core belief:…

Company:

JumpCloud

Location:

San Francisco, California, United States

Description:

JumpCloud® delivers a unified open directory platform that makes it easy to securely manage identities, devices, and access across your organization. With JumpCloud, IT teams and MSPs enable users to work securely from anywhere and manage their Windows, Apple, Linux, and Android devices from a single platform. JumpCloud is IT Simplified.

JumpCloud® delivers a unified open directory platform that makes it easy to securely manage identities,…

Follow the guest

Ready to build your own Founder-Led Growth engine?

Book a Strategy Call

Listen Here

Conversation
Highlights

In this episode of Marketing Unicorns, Micha Hershman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah discusses JumpCloud’s approach to remote work, strategies for fostering creativity and trust in a distributed team, and his views on current marketing trends.

Key Topics Discussed:

JumpCloud’s marketing team structure, including the integration of SDRs into the marketing department
Strategies for driving creativity and collaboration in a remote environment
Building trust and fostering human connections in virtual teams
The importance of Service Level Agreements (SLAs) between marketing and sales
Adapting marketing strategies to different business cycles and market conditions
The role of AI in B2B marketing and its current impact
Account-based marketing: reality vs. hype