Nikki Stones

VP of Marketing

Bio

Nikki Stones is the Vice President of Marketing at CleanHub, where she leads initiatives to tackle plastic pollution on a global scale. With a strong background in sustainability and strategic marketing, Nikki is dedicated to raising awareness and driving action against plastic waste. Her work focuses on building partnerships and campaigns that not only promote CleanHub’s mission but also engage communities and businesses in meaningful environmental action.

Nikki Stones is the Vice President of Marketing at CleanHub, where she leads initiatives to…

Company:

CleanHub

Location:

London, England, United Kingdom

Description:

CleanHub is a company dedicated to solving the global plastic pollution crisis by creating scalable and effective waste management solutions. The platform enables companies to take responsibility for their plastic footprint by collecting and safely disposing of plastic waste before it can enter the oceans. CleanHub partners with businesses to offset their plastic use, ensuring that for every product sold, an equivalent amount of plastic is removed from the environment. This innovative approach is helping to build a circular economy and protect marine ecosystems.

CleanHub is a company dedicated to solving the global plastic pollution crisis by creating scalable…

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Conversation
Highlights

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Nikki Stones, VP of Marketing at CleanHub, a company building a scalable solution to plastic pollution that has raised $3 Million in funding.

Here are the most interesting points from our conversation:

Passion for Storytelling: Nikki’s love for marketing stems from the ability to blend creativity, data, and storytelling, making demand generation and content marketing more engaging.
B2B Marketing Innovations: Highlighted Cognism as a standout B2B marketer, known for their engaging and entertaining approach to demand generation and content marketing.
Early Stage Marketing: As the first marketer in multiple startups, Nikki focuses on understanding customer needs, building strong foundations, and constantly testing and learning.
Creative Messaging: Emphasizes the importance of keeping marketing messages simple, avoiding jargon, and ensuring clarity to effectively communicate with the audience.
Mission-Driven Marketing: CleanHub’s goal is to address plastic pollution by implementing waste collection in highly polluted areas and partnering with brands to fund these initiatives.
Remote Team Management: Manages a globally distributed marketing team, leveraging remote work to hire top talent and using freelancers to fill specific needs.

Actionable
Takeaways

Combine Creativity and Data:

Effective marketing requires a balance of creativity and data-driven strategies. Use storytelling to make your message more compelling and data to back up your claims.

Build Strong Foundations:

When entering a new startup, prioritize understanding your customers, their pain points, and how your product can solve their problems. Establish a pipeline model early to track success.

Test and Iterate:

Be agile in your marketing approach. Continuously test new ideas and strategies, learn from failures, and quickly pivot to what works.

Remote Work Adaptation:

Successfully managing a remote team involves clear communication, setting expectations, and ensuring that team members are comfortable and productive in a remote environment.

Mission Alignment:

For mission-driven companies, align marketing efforts with the core mission to attract like-minded customers and partners who are passionate about the cause.