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Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — Funding the Future. In today’s episode, we’re speaking with Susan Liu, Partner at Uncork Capital, a seed-stage venture capital firm investing out of a $200 Million fund.
Here are the most interesting points from our conversation:
When pitching, focus on telling a clear, concise story that highlights your team’s strengths, market opportunity, and product differentiation. Practice and refine your delivery to demonstrate your ability to sell.
For early-stage companies, especially in vertical software, showing a credible path to market expansion is crucial. Ensure your pitch convinces VCs of the broader potential beyond your initial niche.
If you’re coming from the industry you’re trying to disrupt, leverage your network and insights to quickly gain traction. This can significantly improve your chances of success.
As you prepare for Series A, ensure you can show not just growth but efficient growth. Investors are increasingly looking for startups that can scale without excessive burn.
Engage with potential customers early to validate your product. This helps refine your product wedge and increases your chances of securing early customers, which is crucial for B2B startups.