The Story of Material Evolution: Building the Future of Sustainable Cement from a Garage Lab
Sometimes the most impactful innovations start with an unexpected passion. In a recent episode of Category Visionaries, Material Evolution founder Liz Gilligan revealed how a PhD project evolved into a mission to transform one of the world’s most carbon-intensive industries.
Finding an Unlikely Calling
“I kind of fell into it. It didn’t feel like I chose cement. It felt like it chose me,” Liz explains. While working at Foster and Partners, a professor in Belfast approached her about pursuing a PhD in cement technology. What started as an academic pursuit quickly revealed a massive opportunity for impact.
The scale of the challenge became clear: cement production accounts for 8% of global emissions and ranks as the second most used material in the world after water. As Liz notes, “I think for me, it’s the scale of the impact it can have kind of blows my mind.”
From Garage to Growth
When COVID-19 hit in early 2020, Material Evolution faced a critical moment. Rather than letting the pandemic derail their momentum, they got creative. “We had to do the fun startup thing of going in my parents garage to scale this,” Liz recalls. They bought their first machine on eBay and transformed the garage into a testing facility.
This scrappy approach proved remarkably effective. “We developed tons of material in the garage,” Liz shares, though she admits with a laugh that “health and safety now would not allow us to do that.” This period of experimentation allowed them to validate their alkali fusion process and lay the groundwork for larger-scale production.
Building for Industrial Scale
The transition from garage experiments to industrial production brought new challenges. “Building factories is much easier on spreadsheets than it is in real life,” Liz notes. Their first factory project encountered unexpected hurdles, from potential 18-month delays due to electrical supply issues to environmental considerations – including the need for special fencing to protect local wildlife.
Yet these challenges haven’t dampened their ambition. Their first facility will have the capacity to supply cement for approximately 15,000 single-family homes, marking a significant step toward commercial scale.
Finding Market Acceptance
Perhaps surprisingly for a traditional industry, Material Evolution has found unexpected openness to innovation. “I think a lot of them are really open to changing. I think they know that it needs to be done,” Liz observes about traditional cement companies. This receptiveness, particularly in Europe, has helped them build momentum despite carrying a 20% green premium.
Their product offers benefits beyond sustainability, featuring “a 3D nanostructure inside of it which allows for it to be more durable, more fire resistant.” This multi-benefit approach has helped them engage even conservative customers who might otherwise resist change.
The Path Forward
Looking ahead, Material Evolution maintains flexibility in their scaling strategy. “We’re not 100% sure on the scaling model yet,” Liz explains. “Is it licensing? Is it a mega plant? Is it these smaller factories?” This adaptability is guided by their ambitious goal of removing a gigatonne of carbon by 2040.
For Liz, the future is about more than just building factories. “In three to five years, we really want to have this first plant up and running… removing 12 million tons of carbon.” Their vision extends beyond their own operations to transforming how the entire industry approaches sustainability.
The story of Material Evolution demonstrates that transforming traditional industries doesn’t always require disruption – sometimes it requires meeting them where they are while showing them where they need to go. As the world grapples with climate change, their journey offers hope that even the most established industries can evolve toward sustainability, one innovation at a time.