WurkNow’s Blueprint for Building Trust in Regulated Markets

WurkNow’s Blueprint for Building Trust in Regulated Markets

Trust isn’t just a nice-to-have in regulated industries – it’s the foundation everything else is built on. In a recent episode of Category Visionaries, WurkNow founder Sammy Singh revealed how they’re using technology to build trust between workers, agencies, and employers in the complex world of light industrial staffing.

The Trust Problem

The traditional staffing industry operates on shaky ground when it comes to trust. As Singh explains, “Here’s a person goes agency to agency finding a job, then probably being sent to the same position and making probably at the minimum wage level.” Meanwhile, employers remain “unaware of who’s showing up at their doorstep. What kind of experience do they have? Are they the right fit?”

The Compliance Challenge

Operating in California, which has “some of the most stringent labor laws that exist out there,” WurkNow faced a critical challenge: how to ensure compliance while maintaining efficiency. The stakes are high – a single mistake in time tracking or break management can lead to significant legal issues.

The Blockchain Solution

WurkNow’s innovative approach to this challenge was implementing blockchain technology for time card tracking. As Singh explains, the motivation was clear: “if I have a time card that comes in, if I make any changes to that time card, if someone didn’t take a lunch or a break and I owe them 1 hour extra as a premium pay, I’m recording all of that as an employer.”

The problem? “Most of the time you’ll get class action lawsuits that will come in and say, listen, these are 3000 employees this employer has. And you, Mr employer, did not give me the waiver or compliance or didn’t pay them the premium that was deserved.”

Building Immutable Trust

The solution was to create immutable records using blockchain. As Singh describes it, “if we recorded every single audit and every change to a particular time card or any action on the blockchain that was immutable data, that you could just give a database over to the counsel as well as defend your case saying we took all the actions necessary.”

Beyond Technology

But technology alone isn’t enough. WurkNow combines their technical innovation with high-touch service. They’re “about to have a collaboration with a local labor law firm which will every month basically we’ll do webinars” to keep clients updated on regulatory changes.

The Human Element

Even with advanced technology, WurkNow maintains personal connections. “Our folks are physically still showing up at clients, making sure success is occurring and then following up accordingly,” Singh notes. This combination of technology and personal service helps build trust at every level.

The Results

This trust-first approach is working. WurkNow is achieving “70% to 80% growth every month versus last year,” while building what Singh describes as “a fair, equitable and amazing user base system that really flags not only the client but as well as the temporary worker.”

The Broader Lesson

For founders building in regulated industries, WurkNow’s experience shows that technology should serve trust-building rather than replace it. By using blockchain to create immutable records and combining it with high-touch service, they’ve found a way to scale while maintaining the trust essential to their industry.

The key is understanding that in regulated industries, trust isn’t just about relationships – it’s about creating systems and processes that make trust verifiable and scalable. As Singh’s experience shows, sometimes the most innovative use of technology isn’t creating new capabilities, but making existing processes more trustworthy.