Crowdbotics’ Playbook: How to Break Into Government Contracts Without Losing Your Startup Speed

Crowdbotics’ Playbook: How to Break Into Government Contracts Without Losing Your Startup Speed

Most Silicon Valley startups avoid government contracts like the plague. The conventional wisdom says they’re too slow, too bureaucratic, and too demanding for fast-moving companies. But in a recent episode of Category Visionaries, Anand Kulkarni from Crowdbotics revealed how they turned this conventional wisdom on its head, making the U.S. government one of their biggest customers while maintaining 200-300% annual growth.

The Initial Stumbles

Three and a half years into their journey, Crowdbotics took their first shot at government contracts. It didn’t go well. “Our first efforts to get anywhere through the US government’s procurement process proved to be extraordinarily difficult,” Anand recalls. “We just got rejected over paperwork issues, over not knowing how to sell or engage with buyers inside the US government. It was extraordinarily demoralizing.”

The internal pushback was immediate. “The concerns that are typically faced inside startups are about whether you can actually survive the length of a buying cycle with a customer that can be as slow as the US government,” Anand explains. “That’s really the bigger concern that I heard from our team and from our investors.”

The Persistence Strategy

Instead of retreating, Crowdbotics doubled down. They recognized a shift happening within government procurement: “I think there’s been a number of changemakers who have shown up inside positions in the federal government that say, we really need to adopt us grown technology and US grow innovation fast to stay competitive and efficient.”

The key was finding these changemakers. “Those change agents, those innovators, those folks who are looking to stay competitive, those are the ones to find and engage with,” Anand advises. This approach helped them navigate the complex procurement landscape while maintaining momentum.

Building for Government Without Losing Your Edge

Crowdbotics discovered that their modular approach to software development actually gave them an advantage in regulated spaces. Their platform allowed government agencies to see and verify every component of code – a crucial requirement for security-conscious organizations.

“If you’re a CIO or a security officer, matters quite a bit in terms of understanding what your software is actually doing and if it is actually going to be secure or insecure,” Anand notes. This transparency became a key differentiator.

The Ripple Effect

Success with government contracts created unexpected opportunities in other regulated industries. “The US government is one, of course, that meeting their security standards means that we can work in a wide variety of contexts that are a little bit less meticulous,” Anand explains.

This credibility helped Crowdbotics expand into healthcare and finance, where similar security and compliance requirements exist. The company has maintained impressive growth while serving these demanding customers: “For the last three years, we have doubled or tripled top line revenue every year. So 200% to 300% growth.”

The Modern Playbook for Government Contracts

For founders considering government contracts today, Anand notes a significant shift in the landscape: “I think there’s been a surge of interest in and around government tech.” The key is understanding that while compliance and security requirements remain rigorous, there’s now more appetite for innovation within government agencies.

The critical factors for success include:

• Finding and engaging with innovation-focused change agents within agencies
• Building with security and compliance in mind from the start
• Understanding that government validation can open doors in other regulated industries
• Maintaining startup agility while meeting government requirements

The results speak for themselves. Far from slowing them down, government contracts have helped Crowdbotics accelerate their growth while building a more robust and credible product. For startups willing to navigate the initial challenges, government contracts might just be the unexpected key to unlocking rapid, sustainable growth.