Inside Snyk’s Early Days: How a Developer Security Tool Became a $7.5B Platform

Inside Snyk’s Early Days: How a Developer Security Tool Became a $7.5B Platform

Before Snyk became a cybersecurity giant, it started with a conversation about three different ideas. In a recent Category Visionaries episode, Boldstart Ventures partner Shomik Ghosh revealed the pivotal early moments that set Snyk on its path to success.

The Origin Story

The journey began when Guy Podjarny, Snyk’s co-founder, approached Boldstart with multiple concepts. As Shomik explains, “Guy was at Akamai, he was the CTO there and working on a bunch of different problems, just starting to understand different pain points that were happening. And so he actually came to my colleagues, Ed and Elliott and said, hey, I have three different ideas that I’m thinking about.”

This moment exemplifies a crucial lesson in enterprise software: sometimes the best ideas come from deeply understanding industry problems rather than starting with a solution. Guy’s experience at Akamai had given him unique insight into the challenges of securing modern applications.

Betting on the Right Horse

What’s particularly interesting about Snyk’s early days was how Boldstart evaluated the different ideas. “For all three of them he was offered a check,” Shomik reveals. “But for the first two, it was a kind of slightly smaller one. And for the third one, which turned out to be the idea around Snyk, he was offered a larger check.”

This decision wasn’t just about the idea itself, but about a fundamental shift in how security tools could be sold and distributed. As Shomik notes, it was about “solving it for developers versus being a top down kind of CISO like sale.”

The Developer-First Approach

Snyk’s innovation wasn’t just technical – it was strategic. Traditional security tools were sold to Chief Information Security Officers (CISOs) and then pushed down to development teams. Snyk flipped this model on its head, creating a tool that developers would actually want to use.

This developer-first approach aligned perfectly with Boldstart’s investment thesis. As Shomik explains, “We back companies either pre product or early in product and really are looking for founders who deeply understand the end user pain that they’re solving for.”

Scaling Beyond the Initial Product

What’s particularly instructive about Snyk’s journey is how they expanded from their initial focus. Shomik notes that the company has “moved into a broad cloud security and vulnerability platform.” This expansion wasn’t random – it followed the natural evolution of their users’ needs.

This growth pattern reflects a broader truth about successful enterprise software companies: they often start with a narrow, well-defined problem and expand based on user demand rather than predefined product roadmaps.

Lessons for Technical Founders

Snyk’s story offers several key lessons for technical founders building developer tools:

1. Deep domain expertise matters more than initial product ideas
2. Developer adoption can be a powerful wedge into enterprise sales
3. Starting with a focused solution allows for natural expansion
4. Understanding user workflows is crucial for product development

The Future of Developer Security

Today, Snyk stands as a testament to the power of starting with a deep understanding of user pain points. As enterprise software continues to evolve, the company’s developer-first approach to security has become increasingly relevant.

For founders building the next generation of developer tools, Snyk’s journey from a focused security tool to a comprehensive platform offers a valuable blueprint. As Shomik emphasizes, success comes from “understanding a pain point that was out there that needed to be solved, a different approach to security in terms of solving it for developers versus being a top down kind of CISO like sale.”