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Conversation
Highlights
- Kris’ background working for over a decade in the software sales space, and the strategies the industry relies on to get their message out
- Personal experience with the pain point of email oversaturation, and the need to build a better way of engaging with potential customers
- Sendoso’s category creation strategy, and the stumbling blocks along the way which brought them to where they are today
- Why plucking a brand new term out of nowhere might not be the best way to make a mark on your marketplace
- Staying flexible and never being afraid to pivot as circumstances change, including in terms of your market category
- The role of AI in gift fulfillment for the new digital economy
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Uri Marchand
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How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)
