Listen Here

| |


  • Lessons Gil learned from hosting 20+ episodes of B2B Category Creators
  • Introduction to the MarketingOS category
  • Behind the scenes look at the work done to define the category
  • Lessons learned from the MarketingOS category launch
  • The role B2B influencers play in category creation
  • Why Metadata didn’t explore category creation until after their Series A
  • The role analyst firms play in category creation
  • How Metadata slowly introduced category messaging into the website
  • Gil’s #1 piece of advice for aspiring category creators

Recommended Founder

Mark Organ

CEO of Eloqua

Creating the Marketing Automation Category with Mark Organ

Uri Marchand

CEO and Co-Founder of Overwolf

Creating the In-Game Creation Category with Uri Marchand

Barr Moses

Co-Founder & CEO of Monte Carlo

Creating the Data Observability Category with Monte Carlo’s Barr Moses

Sangram Vajre

Co Founder and CEO of GTM Partners

Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre

Kris Rudeegraap

CEO and Co-Founder of Sendoso

Creating the Sending Management Category with Sendoso’s Kris Rudeegraap

Guy Tytunovich

Creating the Go to Market Security Category with CHEQ’s Guy Tytunovich

Bryan Law

CMO of ZoomInfo

Creating the Go to Market Category with ZoomInfo’s Bryan Law

Benjamin Sesser

CEO & Founder of BrightHire

Ben Sesser, CEO & Founder of BrightHire: $36 Million Raised to Build the Interview Intelligence Category

Ryan Austin

CEO and Founder of Cognota

Creating the LearningOps Category with Cognota’s Ryan Austin

Daniel Barber

CEO and Co-Founder of DataGrail

Creating the Data Privacy Management Category with DataGrail’s Daniel Barber

Godard Abel

Co-founder & CEO of G2

How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)