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Welcome to another episode of Unicorn Builders. In today’s episode, we’re speaking with Steffen Tjerrild, Co-Founder, CFO & COO of Synthesia, an AI video platform that has raised over $150 Million in funding.
Here are the most interesting points from our conversation:
Steffen's success in cold emailing Mark Cuban highlights the potential of direct outreach if you have a compelling pitch and understand your target's interests.
During the initial years, exploring different industries and use cases allowed Synthesia to identify the best market fit, emphasizing the value of flexibility and exploration.
The rise of ChatGPT was a catalyst for Synthesia’s growth, showing the importance of aligning with broader industry trends to amplify your company’s relevance.
Using both qualitative and quantitative data from self-service and enterprise clients can help pinpoint the most valuable market segments and use cases for expansion.
Offering free trials or freemium options can attract a broader user base, driving organic growth and providing valuable user data for refining the product.
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CEO and Co-Founder of Komodo Health
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CEO and Co-founder of Newfront
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Chairman and Co-Founder of Carbon
Joseph DeSimone: the Story of Carbon ($2.5 Billion Valuation)
CEO of Beyond Identity
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Co-Founder of SumUp
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Co-Founder of Paddle
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CEO and Co-Founder of Starburst
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CEO & Co-founder of Bloomreach
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CEO and Co-Founder of PointClickCare
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CEO & Founder of Aura
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CEO of Timescale
Ajay Kulkarni: the Story of Timescale ($1+ Billion Valuation)
Co-Founder & CEO of Airbyte
Michel Tricot: the Story of Airbyte ($1.5 Billion Valuation)
CEO & Co-Founder of Swiftly
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Co-Founder and Co-CEO of Brex
Henrique Dubugras: the Story of Brex ($12 Billion+ Valuation)
CEO and Founder of Guideline
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Founder and CEO of SmartRecruiters
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Founder and CEO of Typeface
Abhay Parasnis: the Story of Typeface ($1 Billion Valuation)
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Martin Mao: The Story of Chronosphere ($1.6 Billion Valuation))
Co-Founder & CEO of Omada Health
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CEO & Founder of Unqork
Gary Hoberman: the GTM Story of Unqork ($2B+ Valuation)
Co-Founder and CEO of SambaNova
Rodrigo Liang: the Story of SambaNova ($5+ Billion Valuation)
CEO & Co-Founder of CHEQ
Guy Tytunovich: the Story of CHEQ ($1+ Billion Valuation)