Behind the Category Front Lines Where Behind the Category Builders talk GTM
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Episode Directory
Kari Hanson
CMO of Robin
Creating the Identity Governance Category with Kari Hanson
Guy Tytunovich
Creating the Go to Market Security Category with CHEQ’s Guy Tytunovich
Bryan Law
CMO of ZoomInfo
Creating the Go to Market Category with ZoomInfo’s Bryan Law
Daniel Barber
CEO and Co-Founder of DataGrail
Creating the Data Privacy Management Category with DataGrail’s Daniel Barber
Benjamin Sesser
CEO & Founder of BrightHire
Ben Sesser, CEO & Founder of BrightHire: $36 Million Raised to Build the Interview Intelligence Category
Uri Marchand
CEO and Co-Founder of Overwolf
Creating the In-Game Creation Category with Uri Marchand
Ryan Austin
CEO and Founder of Cognota
Creating the LearningOps Category with Cognota’s Ryan Austin
Gil Allouche
CEO of Metadata
Creating the MarketingOS Category with Metadata’s Gil Allouche
Kris Rudeegraap
CEO and Co-Founder of Sendoso
Creating the Sending Management Category with Sendoso’s Kris Rudeegraap
Mark Organ
CEO of Eloqua
Creating the Marketing Automation Category with Mark Organ
Barr Moses
Co-Founder & CEO of Monte Carlo
Creating the Data Observability Category with Monte Carlo’s Barr Moses
Sangram Vajre
Co Founder and CEO of GTM Partners
Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre
Godard Abel
Co-founder & CEO of G2
How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)