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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Barry Lunn, CEO & Founder of Provizio, a vehicle safety platform that’s raised over $11 Million in funding.
Here are the most interesting points from our conversation:
In industries where safety is paramount, proactive engagement with regulatory bodies can drive significant advancements and adoption of new technologies.
For deep tech companies, licensing your technology can expand your market reach and turn competitors into partners, facilitating broader adoption.
Early customer validation through paid pilots or data sharing agreements can provide crucial feedback and demonstrate market interest.
Carefully select partners who align with your long-term goals and can help you scale effectively, especially in industries with long development cycles.
Understand and navigate market conditions for fundraising, balancing the need for capital with strategic growth plans.