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Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Barry Lunn, CEO & Founder of Provizio, a vehicle safety platform that’s raised over $11 Million in funding.

Here are the most interesting points from our conversation:

  • Company Focus: Provizio is developing radar-based active safety technology aimed at predicting and preventing automotive crashes, providing a safer path toward autonomous vehicles.
  • Industry Experience: Barry’s extensive background in high-frequency electronics and radar, especially in aerospace and defense, influenced his pivot to focus on solving car crash problems in the automotive industry.
  • Autonomous Vehicle Insights: Barry appreciates the progress of companies like Waymo but emphasizes the need for broader adoption and regulatory support to significantly reduce vehicle crashes.
  • Regulation and Safety: Barry is a strong advocate for regulation in automotive safety. He highlights recent developments like FMVSS 127, which mandates active safety technology in all new vehicles by 2029.
  • Licensing Model: Provizio’s licensing model allows for widespread adoption of their technology by automotive suppliers, ensuring better performance and lower costs while turning potential competitors into customers.
  • Long-Term Vision: Barry envisions Provizio’s technology becoming ubiquitous in vehicles worldwide, likening its necessity to that of seat belts, with a goal of having it in millions of cars within the next five years.

 

Actionable
Takeaways

Embrace Regulation for Safety:

In industries where safety is paramount, proactive engagement with regulatory bodies can drive significant advancements and adoption of new technologies.

Leverage Licensing Models:

For deep tech companies, licensing your technology can expand your market reach and turn competitors into partners, facilitating broader adoption.

Validate with Paying Customers:

Early customer validation through paid pilots or data sharing agreements can provide crucial feedback and demonstrate market interest.

Focus on Strategic Partnerships:

Carefully select partners who align with your long-term goals and can help you scale effectively, especially in industries with long development cycles.

Adapt to Market Cycles:

Understand and navigate market conditions for fundraising, balancing the need for capital with strategic growth plans.

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