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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Claudius Jehle, CEO & Co-Founder of Volytica Diagnostics, a battery diagnostics platform that has raised over $9 Million in funding.

Here are the most interesting points from our conversation:

  • Pioneering Battery Diagnostics: Claudius transitioned from mechanical engineering to e-mobility, focusing on the degradation and quality assessment of electric bus batteries, leading to the foundation of Volytica Diagnostics.
  • Innovative Technology Development: Initially working with telematic IoT devices, Claudius developed algorithms to analyze field data from batteries in real-time, which became the core IP of Volytica Diagnostics.
  • Navigating Early Challenges: The company faced significant challenges during its early days, especially amid COVID-19, including securing funding and negotiating licensing agreements with academic institutions.
  • Strategic Early Adopters: Claudius emphasized the importance of speaking at industry events and leveraging his network to attract early adopters, though he noted the need for a more scalable approach like webinars and online marketing.
  • Global Monitoring: Volytica Diagnostics now monitors over a gigawatt hour of batteries across various applications worldwide, including utility-scale systems and public transport, showcasing their expansive growth and traction.
  • Critical Go-to-Market Decisions: The decision to focus on API-based integrations and partnering with established companies in the logistics and utility sectors was pivotal, allowing for scalable and widespread adoption of their technology.



Harness Industry Events for Early Adoption:

Speaking at relevant events can attract early adopters, providing a platform to share your story and showcase your technology effectively.

API Integration for Scalability:

Focusing on well-documented APIs allows your technology to integrate seamlessly into existing systems, making it more accessible and easier to adopt for various stakeholders.

Patience in Market Development:

Building a company in a nascent market requires patience and a long-term vision. It's crucial to maintain efficient team growth and prudent financial management.

Marketing for Trust in High-Tech Ventures:

In complex technological fields, establishing trust through transparent and reliable information is essential. Content marketing, webinars, and case studies can help build credibility.

Differentiated Investor and Customer Pitches:

Tailor your pitch to the audience, recognizing that investors and customers have different priorities and interests. This helps in effectively communicating your value proposition to each group.

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