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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Matthew Wright, CEO & Founder of Specright, a specification data management platform that’s raised $45 Million in funding.
Here are the most interesting points from our conversation:
Be relentless in defining and reinforcing your category. Avoid the temptation to conform to existing categories that don’t fully capture your innovation.
Engaging with industry analysts and obtaining third-party validation can be crucial for gaining credibility and driving adoption, especially in enterprise markets.
Maintaining high customer retention and satisfaction through a deep understanding of their needs ensures long-term success and organic growth.
Create network effects by enabling collaboration and data sharing among your customers, which can exponentially increase the value of your platform.
Integrate sustainability metrics and reporting into your platform to align with the growing emphasis on ESG goals in various industries.