Naftali Harris, Co-founder and CEO of SentiLink: $85 Million Raised Eliminate First-Party Fraud, Syntheic Fraud, and Identify Fraud

Naftali Harris

Co-founder and CEO

Bio

Naftali Harris is the CEO and Co-Founder of SentiLink. He previously led the Risk Decisioning team at Affirm, where he encountered sophisticated fraud schemes that inspired the creation of SentiLink. Naftali holds a strong background in data science and risk management, leveraging his expertise to develop innovative identity verification solutions.

Naftali Harris is the CEO and Co-Founder of SentiLink. He previously led the Risk Decisioning…

Company:

SentiLink

Location:

Austin, Texas, United States

Description:

SentiLink, founded in 2017, is an identity verification platform that helps financial institutions combat synthetic fraud, identity theft, and other emerging fraud vectors. The platform uses real-time fraud detection to identify fake and stolen identities in new account applications. SentiLink partners with over 300 institutions, offering deep insights into fraud trends and providing trusted advisory services to its clients

SentiLink, founded in 2017, is an identity verification platform that helps financial institutions combat synthetic…

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Actionable
Takeaways

Build Trust with Follow Through:

Establish trust by consistently delivering on promises. This is crucial in conservative industries like financial services.

Adapt to Market Needs:

Stay ahead of market changes by monitoring trends and evolving your product roadmap to address new forms of fraud.

Operationalize Core Values:

Integrate core values into hiring, onboarding, and daily operations to create a strong, cohesive company culture.

Focus on Long-Term Goals:

Align with investors and stakeholders who support long-term vision over short-term gains to maintain strategic focus.

Leverage Deep Understanding:

Combine automated processes with manual reviews to maintain a deep understanding of evolving fraud tactics and improve detection accuracy.

Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Naftali Harris, Co-Founder & CEO of SentiLink, an identity verification platform that’s raised $85 Million in funding.

Here are the most interesting points from our conversation:

Founding Story: Naftali and his co-founder Max discovered a massive fraud problem while working at Affirm, leading them to create SentiLink to solve identity verification issues.
Initial Insight: They encountered multiple fraudulent credit applications with the same name and birthdate but different SSNs, highlighting a gap in existing identity verification systems.
Market Impact: SentiLink works with seven of the top 15 US banks, five of the ten largest credit unions, and over 300 financial institutions, processing over a million identity verifications daily.
Core Values: The company’s core values, especially “follow through,” play a critical role in building trust with partners and ensuring operational excellence.
Long-Term Vision: SentiLink aims to be the default solution for identity verification, similar to how CRMs are used in sales, addressing the fundamental question of “Who are you?”
Fraud Evolution: Identity fraud evolves in waves, presenting both challenges and opportunities for SentiLink to continuously innovate and adapt their solutions.