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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Chris McCall, CEO & Co-Founder of Valid8, a verified financial intelligence platform that’s raised $14.8 Million in funding.
Here are the most interesting points from our conversation:
In industries with high standards like accounting and legal, ensure your product is thoroughly developed and tested before going to market to meet the stringent requirements of these professionals.
Avoid a broad, generic marketing approach. Instead, focus on micro-targeting and delivering tailored value to specific professional segments.
Engage with your market by listening and learning from professionals. Position your company as a trusted advisor that provides unique insights based on widespread industry engagement.
Match your fundraising efforts to the right investors at the right stages of your company’s growth to avoid wasting time and resources.
Regularly review and adjust your business operations to maintain growth targets. Focus on tactical execution to ensure consistent progress towards your goals.