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Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Shalabh Singhal, CEO & Co-Founder of Trademo, a supply chain intelligence platform that’s raised $12.5 Million in funding.

Here are the most interesting points from our conversation:

  • Vision for Supply Chain Intelligence: Shalabh explains how Trademo aims to build a single source of truth for global supply chains, providing intelligence, compliance, and risk management solutions.
  • Impact of COVID-19: The pandemic exposed vulnerabilities in global supply chains, highlighting the need for robust solutions to manage disruptions.
  • Unique Market Positioning: Trademo differentiates itself by integrating intelligence, compliance, and risk management into a single platform, addressing the complex needs of modern supply chains.
  • Growth and Traction: Since launching, Trademo has seen impressive growth, with a month-on-month increase of over 100% in its first year.
  • Content Marketing Strategy: Shalabh emphasizes the importance of founders driving content marketing in the early stages to set high standards and build trust.
  • Fundraising Insights: Shalabh shares his approach to selecting investors who understand the industry and can offer valuable support beyond capital.

 

Actionable
Takeaways

Integrate Diverse Functions for Unique Solutions:

Combining intelligence, compliance, and risk management into a single platform can create a unique market position and address complex customer needs effectively.

Leverage External Data for Supply Chain Resilience:

Use AI to enrich external data and gain insights that help proactively manage risks and disruptions in global supply chains.

Content Marketing as a Founder's Responsibility:

Founders should drive content marketing initially to set high standards and ensure the content delivers real value to potential customers.

Selective Fundraising:

Choose investors who have industry experience and can provide strategic guidance, not just capital. Engage with potential investors early to build relationships.

Adapt to Market Changes:

Stay nimble and ready to pivot based on macro and microeconomic factors. Focus on industries with strong growth potential and adjust strategies as needed.

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