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Conversation
Highlights

 

Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Devin Horsman, CTO and Co-Founder of Arcturus, a volumetric content platform that has raised over $22 million in funding.

Key topics discussed in this episode:

  • Arcturus’ mission to capture and deliver volumetric video and holographic content, enabling viewers to see into and around 3D scenes from any viewpoint
  • The distinction between stereoscopic 3D video and true volumetric video, which provides a full 3D scene that users can navigate freely
  • Applications of volumetric video in virtual production for film and television, replacing traditional sets withLED stages and 3D backgrounds
  • The challenges of selling through capture stages and the need to clarify Arcturus’ value proposition to incentivize partnerships
  • The importance of cross-pollination between technical and business teams, ensuring everyone understands customer needs and the product’s value proposition
  • The future of volumetric video, with user-generated content captured on phones and wearables, and broadcast content like sports delivered as interactive holograms

Actionable
Takeaways

Identify Opportunities in Bleeding-Edge Tech:

Arcturus recognized the potential of volumetric video to transform media production and consumption, and built a platform to make it feasible and scalable. Founders should look for similar opportunities to enable new technologies and experiences.

Align Technical and Business Teams:

Devin emphasizes the importance of "mind meld" between technical and business teams, ensuring everyone understands the product's capabilities, constraints, and value proposition. Encourage cross-pollination and a "mini product manager" mindset in all employees.

Clarify Your Value Proposition to Partners:

When selling through partners like capture stages, clearly communicate your value proposition and incentivize them to promote your solution. Be prepared to adapt your go-to-market strategy based on partner feedback and evolving market dynamics.

Anticipate Future Use Cases and Infrastructure Needs:

Arcturus envisions a future where volumetric video is captured by everyday devices and delivered as interactive holograms. Founders should similarly anticipate how their technology will evolve and build the tools and infrastructure to support future use cases.

Balance Bleeding-Edge Innovation with Market Realities:

While pursuing a bold vision, stay attuned to market feedback and customer needs. Avoid the trap of building solely based on your own interests and assumptions. Continuously gather insights from customers, partners, and internal experts to guide your roadmap.