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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re talking with Eric Olden, CEO and Founder of Strata Identity, an identity orchestration platform that has successfully raised over $42 Million in funding.
Here are the most interesting points from our conversation:
Eric's reflection on the dot-com bubble emphasizes the importance of distinguishing substantial solutions from fleeting trends. For today's founders, it’s vital to focus on solving real, significant problems rather than chasing the latest tech buzzwords. This approach ensures longevity and relevance in your solutions.
Before diving into product development, invest time in identifying and understanding the core problems your target market faces. This strategic focus on problem-solution fit, rather than rushing to product-market fit, can guide more effective and relevant product development efforts.
Establishing relationships with analysts and media within your industry niche can significantly impact category creation and product adoption. Early investment in these relationships can amplify your message, lend credibility to your brand, and position you as a thought leader in your category.
High-quality, SEO-optimized content that addresses your audience's problems and questions can establish your authority and expertise in a new category. Over time, this strategy not only attracts potential customers but also educates the market about the category you're creating, laying the foundation for broader adoption.
Engage early adopters in deep conversations about their experiences and challenges with your product. This feedback is invaluable for refining your offering and ensuring it effectively addresses the needs and priorities of your target market, thereby solidifying your position in the newly created category.