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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Joselyn Lai, CEO & Co-Founder at Bedrock Energy, a distributed geothermal energy company that has raised over $9 Million in funding.
Here are the most interesting points from our conversation:
Joselyn's approach to adapting technologies developed for oil and gas for geothermal energy illustrates the potential for innovation within sustainable industries. Founders can explore how existing technologies might be repurposed to solve different environmental challenges, enhancing scalability and impact.
The geothermal energy market was limited by high costs and logistical challenges. Joselyn's focus on making geothermal solutions more affordable and feasible for urban settings highlights the importance of addressing specific barriers to broaden technology adoption. This approach can be a blueprint for entrepreneurs looking to innovate in established but stagnant sectors.
By demonstrating how geothermal systems can be both economically beneficial and environmentally sustainable, Bedrock Energy creates compelling reasons for adoption. Founders should aim to align their product benefits with both financial incentives and broader social or environmental gains to enhance attractiveness to potential adopters.
The early involvement of real estate developers and property owners in the pilot projects facilitated real-world applications and feedback. Startups should engage potential clients and key stakeholders early in the development process to tailor solutions that meet actual market needs and refine their product offerings.
Since geothermal energy is relatively underutilized, part of Bedrock's strategy involves educating potential customers on its benefits. Similarly, startups introducing novel solutions should invest in strategic education efforts to increase market acceptance and reduce barriers to entry.
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