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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Javier Marti, CEO & Founder of Divirod, a water data platform that has raised $7.6 Million in funding.
Here are the most interesting points from our conversation:
Javier’s international background enriched his perspective and problem-solving skills, emphasizing the value of diverse experiences in entrepreneurship. For B2B tech founders, incorporating global insights can lead to more innovative solutions and a broader understanding of the problems you aim to solve.
The journey into e-commerce wine sales highlighted the importance of exploring varied interests. These ventures can unexpectedly shape your entrepreneurial path, providing valuable lessons in direct-to-consumer marketing and supply chain logistics.
Javier’s shift from space engineering to tackling water data scarcity underscores the importance of focusing on specific, impactful problems. Founders should seek out underserved or emerging areas where their technology can make a significant difference.
Divirod’s approach to solving water data scarcity with a mix of publicly available information and proprietary technology offers a model for leveraging existing resources while innovating to fill gaps in data availability.
Early-stage startups, particularly in disruptive markets, can accelerate growth through strategic partnerships with established industry leaders. These collaborations can provide credibility, scale, and access to new markets.