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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Josh Knauer, Co-Founder at Reseed, a carbon credits platform for farmers that has raised over $5 Million in funding.
Most interesting points from our conversation:
Josh's journey from creating an online marketplace for natural products to integrating data across sectors illustrates the value of using insights from past experiences to address current challenges innovatively.
By focusing on agricultural carbon credits, Josh highlights the importance of identifying gaps in existing markets—such as the low percentage of carbon credits from agriculture—and leveraging them for significant environmental and economic impact.
Reseed’s approach to stabilizing farmers' incomes through carbon credits underlines the effectiveness of creating business models that align closely with broader social and environmental goals, ensuring sustainability and impact.
Emphasizing the need for auditable, transparent data in the carbon credit market, Josh points out the necessity for startups to adopt standards that ensure their innovations are both verifiable and impactful, building trust with consumers and investors.
Josh’s fundraising strategy—targeting family offices and individuals aligned with Reseed’s mission rather than traditional VC routes—serves as a model for founders to consider alternative funding sources that better match their company's ethos and objectives.