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Conversation
Highlights

 

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Maddie Buras, VP of Marketing at RepeatMD, a healthcare tech startup that has raised over $54 Million in funding.

Here are the most interesting points from our conversation:

  • Accidental Entry into Marketing: Maddie describes her entry into marketing as somewhat accidental, transitioning from a media background into B2B SaaS marketing after business school.
  • Adapting to Startup Pace: Early in her career, Maddie appreciated the pace of startup environments, noting that her proactive and fast-moving approach was better suited to smaller, agile companies than larger, slower-moving organizations.
  • Marketing Philosophy of Being Different: Maddie emphasizes the importance of not just being better but being different in the marketing space. She shares how this approach has helped her stand out in crowded markets.
  • Shift from Enterprise to SMB Marketing: Moving from marketing for enterprise-level clients to SMBs required Maddie to rethink and adapt her strategies significantly, embracing more direct and impactful marketing techniques like social media advertising.
  • Content Strategy Successes: RepeatMD’s focus on creating meaningful content has been particularly effective, with webinars drawing high engagement from their target audience, highlighting the importance of understanding and catering to the specific needs and behaviors of your market.
  • Navigating Career Changes with Flexibility: Maddie’s career journey underscores the importance of flexibility and openness to change, as she navigated from traditional media to tech marketing, adjusting her strategies and approaches to suit different company stages and market needs.

Actionable
Takeaways

Embrace Career Fluidity:

Maddie's journey into marketing was not linear, demonstrating the value of being open to new opportunities and fields. For B2B tech founders, this underscores the importance of being adaptable and open to shifting career paths or business strategies based on evolving market conditions and personal growth opportunities.

Match Your Pace with Your Environment:

Maddie found her stride in startups, where the pace matched her personal work style. For founders, it's crucial to recognize and seek out environments where your natural working pace and style are strengths, not liabilities.

Differentiate, Don't Just Improve:

In marketing, especially in crowded sectors, it's not enough to be better; you need to stand out. Maddie's approach to being different rather than just better can be a key takeaway for founders looking to differentiate their products or services in saturated markets.

Utilize Agile Marketing Strategies:

Transitioning from enterprise to SMB marketing taught Maddie to rethink and adapt her strategies. Founders should consider agile and responsive marketing strategies that can be quickly adjusted to better fit the target audience's preferences and behaviors.

Leverage Content to Build Community:

Maddie's success with webinars highlights the power of engaging content to build community and drive engagement. Founders should focus on creating content that not only informs but also builds a community around their brand, fostering a deeper connection with the audience.