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Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Philippe Petitpont, CEO and Co-Founder of Newsbridge, a cloud media hub platform that uses AI to help organizations create video content faster and more efficiently. The company has raised €12.5 million in funding to date.

Key topics discussed in this episode:

  • Philippe’s journey from aspiring rocket scientist to broadcast engineer to co-founding Newsbridge, driven by a passion for video storytelling and a desire to solve the industry’s pain points.
  • The inspiration drawn from Maeva Courtois, CEO and Co-Founder of Green Got, who successfully created a green banking fintech without external funding, leveraging her storytelling skills and ability to inspire faith in a better future.
  • The lessons learned from the book “Turn the Ship Around” by David Marquet, which emphasizes the power of empowering teams with a clear vision and autonomy to make decisions, unlocking their full potential.
  • Newsbridge’s solution to the time-consuming and skill-intensive process of video editing, using AI tools to streamline sourcing, storytelling, and publishing, making video content creation more accessible and efficient.
  • The company’s focus on the sports media, brand content, and influencer verticals, with customers across Europe, the Middle East, and plans for expansion in the US.

Actionable
Takeaways

Focus on the Future and the Vision:

As an entrepreneur, Philippe believes in the importance of building a compelling story and vision that you believe in, using it to inspire and onboard the best talent to make that story a reality. Rather than dwelling on the past, focus on what's next and let that drive your decisions and actions.

Empower Your Team with Autonomy:

Drawing from the lessons of "Turn the Ship Around," give your team a clear vision of where you need to go, then trust them to make the right decisions and find the best path forward. This approach can unlock hidden superpowers and lead to surprising results that exceed your expectations.

Invent Your Own Terminology:

In a crowded market, creating and evangelizing your own terminology can help you stand out and plant a seed in customers' minds about what makes your solution unique. Newsbridge did this with "multimodal AI," educating the market about its benefits long before it became a popular buzzword.

Balance Innovation with Affordability:

While having the best product is important, it's equally crucial to ensure that it meets the market's business realities and price expectations. Philippe believes that innovation is always driven by price, and that striking the right balance between cutting-edge technology and affordability is key to driving adoption.

Prioritize User Buy-In:

When introducing new AI-powered tools, focus on gaining the trust and understanding of the end-users first. They need to see how the technology will make their jobs better and more efficient, rather than feeling threatened by it. Once you have user buy-in, convincing top management to adopt the solution becomes much easier.