Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Gary Lewis, CEO & Co-Founder of Resourcify, a digital waste management platform that has raised over €15 Million in funding.

Here are the most Interesting Points from the Conversation:

• The Circular Economy's Impact: Gary emphasizes the role of circularity in achieving net-zero CO2 targets by 2050, stating that up to 50% of these targets will come from recycling and waste management.
• Tackling Waste Management Complexity: Resourcify aims to simplify the waste management process for large enterprises, making recycling more manageable and turning it into a potential revenue stream.
• Early Stage Funding Dynamics: Gary shares insights on the European venture capital landscape, noting its maturity and the ample opportunities for climate tech investments.
• Adoption and Growth: Resourcify has €150 million worth of waste under management, with plans to double this number in the next 12 to 18 months, making it the fastest-growing recycling platform in Europe.
• Navigating Market Resistance: Despite resistance from established waste management players, Resourcify focuses on adding value and fostering innovation to disrupt the industry.
• Future Vision: Gary envisions Resourcify becoming the "reverse Amazon" for waste management, providing a holistic solution for companies to manage and recycle their waste efficiently.