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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jean Le Bouthillier, CEO of Qohash, a data security platform that has raised $20 million in funding.
Leverage diverse experiences, such as Jean’s military background, to shape business strategies and operational discipline.
Stay responsive to changes in market definitions and needs, as Qohash did by aligning with the DSPM category, to remain relevant and competitive.
Integrate AI to automate complex tasks, reducing reliance on manual processes and enhancing decision-making speed and accuracy.
Consider expanding into related sectors that complement your core offerings, like Qohash's potential move into cybersecurity insurance, to diversify revenue streams and increase market relevance.
Develop relationships with channel partners to enhance market reach and credibility, especially when direct customer acquisition is challenging.