Oscar Rundqvist

CEO & Co-Founder

Bio

Oscar Rundqvist is the CEO & Co-Founder of eComID, a pioneering return reductions platform. Under Oscar’s leadership, eComID has redefined how e-commerce businesses manage product returns by offering innovative solutions that reduce return rates and enhance customer satisfaction. Oscar’s vision is to help retailers optimize their operations, improve profitability, and build stronger customer relationships by minimizing the friction associated with product returns.

Oscar Rundqvist is the CEO & Co-Founder of eComID, a pioneering return reductions platform. Under…

Company:

eComID

Location:

Greater Stockholm Metropolitan Area

Description:

eComID is a return reductions platform that transforms how e-commerce businesses handle product returns. By leveraging advanced analytics and customer feedback mechanisms, eComID enables retailers to identify and address the root causes of returns, streamline their return processes, and reduce return rates. The platform’s innovative approach helps businesses enhance customer satisfaction, lower operational costs, and improve overall profitability. eComID is trusted by leading online retailers to drive operational efficiency and boost customer loyalty in a competitive market.

eComID is a return reductions platform that transforms how e-commerce businesses handle product returns. By…

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Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Oscar Rundqvist, CEO & Co-Founder of eComID, a return reductions platform that’s raised over $3 Million in funding.

Here are the most interesting points from our conversation:

Addressing a Pandemic-Driven Problem: Oscar identified a massive increase in product returns during the pandemic, which highlighted the need for proactive solutions in e-commerce.
Pre-Purchase Return Reduction: eComID focuses on reducing returns before they happen, using strategies like green nudging and personalized recommendations to encourage responsible shopping behavior.
Environmental and Financial Impact: Oscar emphasized that online returns are a significant environmental issue, with a staggering $800 billion in returns in the U.S. alone, creating both financial and ecological challenges for brands.
Creating Incentives for Responsible Shopping: By adjusting return policies based on customer behavior, eComID motivates shoppers to minimize returns, rewarding those who make responsible purchasing decisions.
Targeting High-Return Segments: eComID is prioritizing fashion e-commerce, where return rates can exceed 50%, making it a critical area for improvement and innovation.
Global, Yet Locally Adapted: Although based in Sweden, eComID operates globally, adapting its approach to different markets, especially in terms of sustainability messaging.

Actionable
Takeaways

Proactive Return Reduction:

Focus on reducing returns before they happen. Implement pre-purchase strategies like nudging and personalized recommendations to educate customers about the environmental and financial impacts of returns.

Segment-Specific Focus:

Prioritize high-return segments like fashion e-commerce, where the impact of return reduction efforts can be most significant and measurable.

Incentivize Responsible Shopping:

Develop incentives for customers who demonstrate responsible shopping behaviors, such as better return policies for low-return customers. This can help drive behavioral change.

Localize Your Strategy:

When expanding globally, tailor your messaging and approaches to fit the local market's readiness, especially concerning sustainability messages and customer behavior.

Strategic Brand Partnerships:

Focus on building deep, qualitative relationships with key brands rather than onboarding numerous clients at once. This allows for more effective implementation and long-term success.