We only take on 4 clients per month. Join our January 2025 cohort. 1 spot left.
Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Bryan Mahoney, CEO and Co-Founder of Chord Commerce, an e-commerce data platform that has raised $40 Million in funding.
Here are the most interesting points from our conversation:
Bryan’s journey from offering PowerPoint enhancements to founding a cutting-edge e-commerce data platform illustrates the value of drawing on early entrepreneurial experiences. For tech founders, every past project, no matter how small, can contribute valuable insights to future ventures.
evolution from a broader e-commerce ambition to a focused data platform underscores the importance of strategic pivots. Founders should remain flexible, and willing to refine or change their business model based on market feedback, internal capabilities, and emerging opportunities.
Developing a platform or product with firsthand experience of the pain points it addresses can significantly enhance its market fit and value proposition. Founders should incorporate their own operational struggles and successes into the design and functionality of their solutions.
Chord’s branding strategy, developed in partnership with renowned creative agencies, demonstrates that how a B2B product is presented can significantly impact its reception. Founders should invest in branding that resonates with their target market’s aspirations and values, bridging the gap between enterprise-grade functionality and consumer-brand approachability.
Bryan’s vision for e-commerce, where data plays a central role in creating personalized customer experiences, highlights the increasing importance of first-party data management. Founders should prioritize building or integrating robust data analysis capabilities to stay competitive in an evolving digital landscape.