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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Rohit Bhadange, CEO & Founder of Zamp, a modern sales tax solution for e-commerce and SaaS companies that has raised $14 Million in funding.
Here are the most interesting points from our conversation:
For businesses, especially in e-commerce and SaaS, automating time-consuming, non-revenue generating tasks like sales tax compliance allows teams to focus on growth activities. Zamp takes care of tax obligations, allowing founders to prioritize scaling.
Zamp uses education to drive demand, showing that knowledge gaps in compliance are a major risk for many businesses. Founders can learn from this by ensuring their GTM strategy involves educating customers on critical pain points rather than just pitching solutions.
Rohit emphasizes that offering both automation and expert support increases customer trust, especially in complex fields like tax compliance. Founders in other industries should consider a hybrid approach of combining tech-driven solutions with personalized support to enhance customer experience.
Rohit advises going narrow and deep with partnerships—prioritizing a few high-quality relationships over signing numerous deals that don’t deliver results. By deeply engaging with a few strategic partners, businesses can unlock greater long-term value.
Founder-led content, such as thought leadership on social media, played a crucial role in Zamp’s growth. Founders should prioritize creating and distributing valuable content to build trust and increase brand visibility, especially when targeting niche or compliance-heavy markets.