Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jordan Gal, CEO & Co-Founder of Rally, a checkout payment platform that’s raised $6 Million in funding.

Here are the most interesting points from our conversation:

  • Innovative Checkout Solutions: Rally offers an alternative checkout solution for e-commerce merchants, challenging the standard platforms like Shopify and BigCommerce.
  • Experience with Competitors: Jordan discusses the impact of competitors like Fast and Bolt on the market and Rally’s strategy to navigate this noisy space.
  • Post-Purchase Offers: A key feature of Rally is post-purchase offers, enabling merchants to increase revenue without risking the initial sale.
  • Transition from Bootstrapping to VC: Jordan shares insights on his journey from bootstrapping his previous company to raising venture capital for Rally.
  • New Market Categories: Rally aims to redefine e-commerce checkout with a focus on headless commerce, offering greater flexibility and customization.
  • Future Vision: Jordan envisions Rally integrating crypto tokens to provide true ownership to merchants and shoppers, fostering a more engaged network.

 

Actionable
Takeaways

Leverage Post-Purchase Offers:

Implement post-purchase offers to boost revenue without risking the initial transaction, enhancing the overall customer experience.

Adapt to Market Dynamics:

Stay flexible and ready to adapt your strategies in response to market shifts and competitor actions to maintain a competitive edge.

Consider Fundstrapping:

Explore fundstrapping as a middle ground between bootstrapping and full VC funding, maintaining control while accelerating growth.

Educate the Market:

When creating a new category, invest in educating your market about the problem and the innovative solution your product offers.

Strategic Partnerships:

Develop strategic partnerships with complementary platforms to expand market reach and integrate seamlessly into existing ecosystems.

Recommended Founder
Interviews

Bryan Mahoney

CEO and Co-Founder of Chord Commerce

Bryan Mahoney, CEO and Co-Founder of Chord Commerce: $40 Million Raised to Power the Future of E-commerce Data

Beck Besecker

Founder and CEO of Marxent

Beck Besecker, Founder and CEO of Marxent: Over $44 Million Raised to Power the Future of 3D Product Experiences

Maggie Adhami-Boynton

CEO & Founder of ShopThing

Maggie Adhami-Boynton, CEO & Founder of ShopThing: $10 Million Raised to Power the Future of Live Video Commerce

Rishabh Jain

CEO and Co-Founder of Fermàt

Rishabh Jain, CEO and Co-Founder of Fermat: Over $12 Million Raised to Power the Future of Commerce Experiences

Brandon Schulz

CEO and Co-Founder of Violet

Brandon Schulz, CEO and Co-Founder of Violet: $14 Million Raised to Power the Future of E-commerce

Kacper Nowicki

Co-founder, CEO of Nomagic

Kacper Nowicki, CEO of Nomagic: $30 Million Raised to build the Future of ​​Robotics Fulfillment

Melodie van der Baan

Co-Founder and CEO of Max Retail

Melodie van der Baan, Co-Founder and CEO at Max Retail: $10 Million Raised to Help Retailers Sell Unsold Inventory

Shariq Siddiqui

Co-founder and CEO of Veeve

Shariq Siddiqui, Co-founder and CEO of Veeve: Over $10 Million Raised to Power the Future of Shopper Engagement

Dane Baker

CEO and Co-Founder of EcoCart

Dane Baker, CEO and Co-Founder of EcoCart: $17.5 Million Raised to Power the Future of Sustainable Commerce

Raj De Datta

CEO & Co-founder of Bloomreach

Raj De Datta, CEO & Co-founder of Bloomreach: $450 Million to Build the World’s Leading Commerce Experience Cloud

Andrew Forman

Founder of Givz

Andrew Forman, CEO of Givz: $3 Million Raised to Make Donating, Not Discounts, eCommerce Brands Ultimate Growth Lever