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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jordan Gal, CEO & Co-Founder of Rally, a checkout payment platform that’s raised $6 Million in funding.

Here are the most interesting points from our conversation:

  • Innovative Checkout Solutions: Rally offers an alternative checkout solution for e-commerce merchants, challenging the standard platforms like Shopify and BigCommerce.
  • Experience with Competitors: Jordan discusses the impact of competitors like Fast and Bolt on the market and Rally’s strategy to navigate this noisy space.
  • Post-Purchase Offers: A key feature of Rally is post-purchase offers, enabling merchants to increase revenue without risking the initial sale.
  • Transition from Bootstrapping to VC: Jordan shares insights on his journey from bootstrapping his previous company to raising venture capital for Rally.
  • New Market Categories: Rally aims to redefine e-commerce checkout with a focus on headless commerce, offering greater flexibility and customization.
  • Future Vision: Jordan envisions Rally integrating crypto tokens to provide true ownership to merchants and shoppers, fostering a more engaged network.



Leverage Post-Purchase Offers:

Implement post-purchase offers to boost revenue without risking the initial transaction, enhancing the overall customer experience.

Adapt to Market Dynamics:

Stay flexible and ready to adapt your strategies in response to market shifts and competitor actions to maintain a competitive edge.

Consider Fundstrapping:

Explore fundstrapping as a middle ground between bootstrapping and full VC funding, maintaining control while accelerating growth.

Educate the Market:

When creating a new category, invest in educating your market about the problem and the innovative solution your product offers.

Strategic Partnerships:

Develop strategic partnerships with complementary platforms to expand market reach and integrate seamlessly into existing ecosystems.

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