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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Rishabh Jain, CEO & Co-Founder of Fermàt, a content commerce platform that’s raised over $12 Million in funding.

Here are the most interesting points from our conversation:

  • From Ad Tech to Entrepreneurship: Rishabh shares his transition from being a VP of Innovation at Liveramp to founding Fermàt, driven by the changes in digital tracking announced by Apple.
  • Innovative Product Offering: Fermàt allows commerce brands to create customizable stores for every piece of content they launch online, enhancing user experience and conversion rates.
  • Target Customers: Fermàt primarily works with small to medium-sized D2C brands in categories like food and beverage, beauty, apparel, and home goods.
  • Impressive Growth Metrics: Fermàt saw a significant inflection point in Q4 of last year, with a 125x growth in GMV in twelve weeks and rapid customer acquisition in subsequent quarters.
  • Overcoming Market Challenges: Rishabh discusses the pressures faced by e-commerce brands today and his medium-term optimism driven by new AI tools.
  • Exciting Future Developments: Rishabh teases new AI-powered features coming in May, allowing brands to create unique, engaging shopping experiences tailored to various themes and moods.



Embrace Community-Driven Growth:

Leverage your initial user base to drive referrals and expand your customer base. Fermàt's rapid growth was fueled by word-of-mouth and community trust.

Create Tailored User Experiences:

Customizing landing pages and stores to match specific ad content can significantly improve conversion rates. Fermàt's technology allows for this level of personalization effortlessly.

Focus on Performance Metrics:

Ensure your product delivers substantial performance improvements for your customers. Fermàt's ability to decrease CPA by 30% makes it a compelling choice for D2C brands.

Adapt to Market Changes:

Stay resilient and flexible in the face of market pressures. Rishabh acknowledges the current challenges in e-commerce but remains optimistic about future opportunities driven by AI.

Innovate with AI:

Utilize AI tools to create unique, engaging experiences that stand out. Fermàt's upcoming features will enable brands to transform their online stores in creative and impactful ways.

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