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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Steve Berneman, CEO & Co-Founder of Blueprint Title, a digital platform redefining the title and closing experience that’s raised over $24 Million in funding.

Here are the most interesting points from our conversation:

  • Industry Overview: Title insurance is a guarantee against unknown encumbrances on property ownership, primarily found in the U.S. and Canada.
  • Market Fragmentation: Despite the oligopoly in title insurance underwriting, the distribution is highly fragmented, creating opportunities for innovation.
  • Customer-Centric Approach: Blueprint Title focuses on reducing friction in real estate transactions by prioritizing buyer and seller needs.
  • Unique Market Focus: The company targets small and medium-sized businesses that view property as an asset, such as builders, developers, and real estate investors.
  • Tech-Driven Solutions: Blueprint Title aims to make real estate transactions self-service and more transparent through technology.
  • Vision for Change: Steve’s goal is to reduce the cost and complexity of title insurance, aiming to shrink the industry while improving service quality.



Challenge the Status Quo:

Look for opportunities in antiquated industries where even small tech improvements can have a significant impact.

Focus on Customer Pain Points:

Understanding and addressing the specific needs of your target market can set you apart from established players.

Leverage Full-Stack Solutions:

Integrating multiple aspects of a service, like Blueprint Title’s approach to being both an underwriter and agency, can provide comprehensive solutions.

Prioritize Transparency:

Providing clear, accessible information can build trust and streamline complex processes for customers.

Embrace Regulatory Challenges:

Navigating and innovating within regulated industries can create barriers to entry that strengthen your competitive position.

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