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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Snorre Jordheim Myhre, CEO & Founder of Plaace, a prop tech company that has raised $6 Million in funding. 

Here are the most interesting points from our conversation:

  • International Roots and Consulting Foundation: Snorre’s global perspective and consulting experience provided a unique skill set for tackling the complex challenges of the retail and property sectors.
  • Launching During the Pandemic: Plaace’s launch coincided with the onset of COVID-19, presenting unique challenges and opportunities. The pandemic underscored the need for Plaace’s services as retail spaces faced unprecedented pressures.
  • Early Funding and Growth: Navigating initial funding challenges, Plaace capitalized on Norway’s supportive startup ecosystem, securing essential resources to fuel early growth and product development.
  • Collaborative Analytics in Prop Tech: Plaace introduces the concept of collaborative analytics to the location intelligence market, offering a novel approach to data-driven decision-making for retail location and property utilization.
  • Expanding Beyond the Nordics: With ambitions to scale globally, Plaace is strategizing its expansion, eyeing larger markets, including the potential complexities and opportunities of entering the US market.
  • The Vision for Vibrant Cities: At its core, Plaace aims to transform urban spaces by ensuring retail and service businesses thrive through better location decisions, ultimately contributing to the vibrancy and vitality of cities around the world.



Embrace Challenges as Opportunities:

Launching Plaace amidst a global pandemic, Snorre demonstrated the importance of adaptability and resilience for founders. Challenges often pave the way for innovation, underscoring the need to stay agile and responsive to changing market conditions.

Harness the Power of Diverse Experiences:

Snorre's international background enriched Plaace's approach to the prop tech space. Founders should leverage diverse experiences and perspectives within their teams to foster creativity and innovative problem-solving.

Prioritize Collaborative Analytics:

The introduction of collaborative analytics by Plaace showcases the evolving nature of data utilization in decision-making. Tech founders should explore how collaborative tools can enhance their product offerings, leading to more engaged and informed user bases.

Secure Early Funding with a Clear Vision:

Despite initial challenges in securing funding, Plaace's journey emphasizes the importance of articulating a compelling vision to potential investors. A clear, impactful vision can be a decisive factor in early-stage fundraising efforts.

Strategically Plan for Global Expansion:

Plaace's ambitions to scale beyond its initial market highlight the necessity of strategic planning for international growth. Founders should consider the complexities of new markets, including cultural, regulatory, and competitive landscapes, to ensure successful expansion.

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