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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ned Hill, CEO and Founder of Position Imaging, a package management and asset tracking platform that has raised over $75 Million in funding.

Here are the most interesting points from our conversation:

  • Entrepreneurial Beginnings: Ned shares his journey from founding a company in 1999 based on wireless tracking technology initially aimed at tracking pets, highlighting his entrepreneurial spirit and early interest in technology solutions.
  • Transitioning Markets: Position Imaging’s journey from an initial focus on image-guided surgery to logistics showcases the company’s adaptability and Ned’s vision for applying their technology across various industries.
  • Innovation in Package Management: The development of the Smart Package Room as Position Imaging’s first product demonstrates their commitment to revolutionizing how packages are managed in multifamily residences, offering a more efficient and automated solution.
  • Challenges of the Dot-Com Crash: Ned reflects on the difficulties faced during the dot-com crash, sharing valuable lessons on investor relationships and strategic decision-making during challenging times.
  • Expanding Product Applications: Position Imaging’s ability to adapt its platform for different markets, including office spaces and retail, highlights the versatility of their technology and their approach to solving logistics challenges across industries.
  • Vision for the Future: Ned outlines his ambitious vision for Position Imaging to dominate the package management market and establish their iPickup brand as the “ATM of first and last mile delivery,” showcasing their potential for widespread impact on logistics and delivery services.



Embrace Adaptability:

Ned's transition from image-guided surgery to logistics underscores the importance of flexibility in business strategy. Founders should remain open to pivoting their product or market focus based on emerging opportunities or challenges.

Prioritize Problem-Solving:

The development of Position Imaging's Smart Package Room was driven by a clear focus on solving a specific problem in package management. Tech founders should center their product development around addressing real, tangible issues for their target users.

Leverage Technology for Efficiency:

Position Imaging's use of computer vision and AI to automate package management illustrates how technology can be employed to streamline operations and remove manual tasks. Consider how your solution can automate processes to save time and resources.

Build a Robust IP Portfolio:

With over 70 patents, Position Imaging showcases the value of protecting innovation through intellectual property. Founders should invest in patenting unique technologies to safeguard their competitive edge and add value to their business.

Seek Strategic Partnerships:

Ned's emphasis on partnering with companies like UPS and NCR highlights the significance of strategic alliances in scaling and accessing new markets. Founders should identify and pursue partnerships that can amplify their product's reach and impact.

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