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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Cesar Herrera, CEO and Co-Founder of Yuvo Health, a healthcare technology company that has raised $28 Million in funding. 

Here are the most interesting points from our conversation:

  • Personal Drive from Lived Experience: Cesar’s commitment to healthcare stems from his personal experiences growing up uninsured in the United States, driving him to ensure others don’t face similar barriers to access.
  • Entrepreneurial Journey: Initially unsure about entrepreneurship, Cesar’s realization of the systemic issues within healthcare access propelled him to start Yuvo Health, aiming to operationalize solutions for underserved communities.
  • Yuvo Health’s Mission: The company focuses on making health centers more financially sustainable through value-based care, a model that emphasizes pay for outcomes rather than services, incentivizing the maintenance of community health.
  • Early Challenges and Pivot: Yuvo Health’s initial challenge was proving the business model’s viability to investors. A pivotal moment came when partnering with Ryan Chelsea Clinton Health Center, demonstrating demand and laying the foundation for their current success.
  • Growth and Impact: From a small pilot managing 3,000 patients to being at risk for nearly 40,000 patients, Yuvo Health’s scale in value-based care is rapidly increasing, with aims to double patient impact by next year.
  • Future Vision: Looking ahead, Yuvo Health aims to enable health centers across the U.S. to serve an additional 20 million people lacking access to care, expanding state by state to meet this ambitious goal.



Leverage Personal Experience for Authentic Mission Alignment:

Cesar's journey underscores the power of using personal life experiences to shape a company's mission. For B2B tech founders, particularly in sectors like healthcare, aligning your startup's goals with personal convictions can drive authenticity, passion, and resilience. This alignment not only motivates internal teams but also resonates deeply with customers and partners, building trust and commitment.

Pivoting Business Models to Meet Customer Needs:

Yuvo Health's pivot from a service-based model to taking on risk for health centers highlights the importance of flexibility in startup strategy. Founders should be open to fundamentally rethinking their revenue and operational models based on early feedback and market realities, especially when dealing with underserved or complex markets.

Building Trust with Early Partners:

Gaining an early partner like Ryan Chelsea Clinton Health Center was pivotal for Yuvo Health. For founders, securing such partnerships requires more than just a compelling product; it necessitates building deep trust. This involves demonstrating a genuine commitment to your partners' missions and ensuring your business model aligns with their needs and constraints.

Focus on Solving Big, Hairy Problems:

Tackling significant issues, like improving healthcare access for 20 million people, can be daunting but also incredibly rewarding. Founders should not shy away from big problems. Instead, break down these challenges into manageable goals and leverage innovative business models, like value-based care in Yuvo Health's case, to address systemic issues systematically.

Continuous Adaptation and Growth:

Yuvo Health's journey from managing 3,000 to 40,000 patients in a value-based care model showcases the necessity of scaling solutions effectively. Founders should plan for scalability from the outset, ensuring that their solutions can grow to meet increasing demand without compromising on the quality or impact of the service provided.

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