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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Brett Kleger, CEO of Datacubed Health, a data collection and patient engagement platform that has raised over $43 Million in funding.
Here are the most interesting points from our conversation:
Brett's transition from law to healthcare technology underscores the value of applying diverse professional experiences to tackle industry-specific challenges. For founders, this highlights the importance of leveraging their unique backgrounds to bring fresh perspectives and solutions to their ventures.
Datacubed Health's success is partly due to its patient-centric approach in clinical trials. Founders should consider how their products or services can improve the end-user experience, ensuring that solutions are not only technologically advanced but also user-friendly and accessible to all.
Brett's leadership through the pandemic highlights the importance of being adaptable and responsive to unforeseen challenges. Startups must be prepared to pivot operations, embrace remote work, and support their teams through transitions to thrive in volatile environments.
Establishing thought leadership and a recognizable brand within your industry can differentiate your company from competitors. Participating in conferences, publishing insightful content, and engaging with professional communities can enhance your company's visibility and credibility.
As Datacubed Health focuses on sensible growth and profitability in 2024, startups should remember that strategic, measured expansion can be more sustainable and impactful than rapid, unfocused scaling. Founders should identify core strengths and market opportunities to guide their growth efforts effectively.