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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Rafid Fadul, Co-Founder & CEO of Zivian Health, a healthcare technology company that’s raised $3 Million in funding.
Here are the most interesting points from our conversation:
Rafid highlights how the growing physician shortage and healthcare workforce gap were clear signals to start Zivian Health. As a founder, look for systemic industry challenges where demand is rising and current solutions are insufficient. This can lead to major opportunities for innovation and growth.
After two successful bootstrapped exits, Rafid opted for a small round of venture capital to scale Zivian Health faster. He emphasized the importance of choosing venture capital wisely, ensuring it aligns with long-term goals while maintaining control. Founders should consider the trade-off between speed and control before committing to outside funding.
Zivian Health operates both a marketplace and a SaaS platform. Rafid describes how the marketplace builds defensibility while providing the foundation for their SaaS offerings. Founders should consider combining business models to increase defensibility and create layered revenue streams.
Rafid stresses the importance of trust in building Zivian Health’s network of over 8,000 physician licenses. The company vets practitioners through third-party verification to ensure quality and reliability. For founders building platforms, creating a trusted ecosystem with clear checks and balances is crucial for scaling effectively.
One of Zivian Health’s key decisions was joining Microsoft’s Pegasus program to fast-track their expansion into hospitals. Strategic partnerships can accelerate growth, open new market opportunities, and drive product development. Founders should evaluate how partnerships can align with long-term GTM strategies and product readiness.
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