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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Aasim, CEO and Founder of Amenities Health, a patient engagement platform that has raised $10 Million in funding.
Most interesting points from our conversation:
Focus on validating market demand and achieving product-market fit by selling your concept before investing heavily in development. In healthcare, where sales cycles can be lengthy, this validation is crucial to ensure that there's a genuine need for your solution.
When seeking investment, it's not just about convincing any investor; it's about finding investors who share your passion and vision for the problem you're solving. Those who align with your mission are more likely to invest early on, making the fundraising process more efficient.
In industries notorious for poor customer experiences, like healthcare, focusing on creating a markedly better user experience can be a significant differentiator. Think about how you can make the service or product not just better, but ten times better, to stand out.
Leveraging technology, such as AI or digital platforms, can streamline operations and improve the customer experience. However, ensure that these technological solutions are addressing a clear need and are significantly better than existing solutions.
Your branding and marketing should communicate not just what you do, but why you do it. In sectors with traditionally conservative branding, like healthcare, a unique and compelling brand identity can make your company stand out and resonate more deeply with your target audience.