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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Andreas Cleve, CEO and co-founder of Corti, a patient consultations platform that has raised $32 million in funding.
Andreas’s journey underscores the importance of blending deep tech with a personal understanding of end-user needs. For B2B tech founders, integrating technology solutions that not only solve problems but also empathize with the human aspect of those problems can set a company apart. Actionable takeaway: When developing your product, consider how it impacts end-users on a personal level and strive to enhance their experience or alleviate their pain points in a meaningful way.
The complexity of regulatory compliance, especially in healthcare, can be daunting. However, Andreas views navigating these regulations not as a hurdle but as a strategic advantage. Actionable takeaway: Invest in understanding and navigating the regulatory environment of your industry early. Use compliance as a differentiator in markets where regulation is a significant barrier to entry.
Corti aims to make healthcare technology invisible and integrated seamlessly into workflows, enhancing efficiency without adding to the cognitive load of users. Actionable takeaway: Identify opportunities where your technology can reduce costs, improve efficiency, or become more accessible while staying out of the user’s way. Strive to make your solutions feel like a natural extension of the user’s environment.
Success in industries like healthcare requires building trust over time with stakeholders. Andreas emphasizes the importance of small wins and consistent delivery. Actionable takeaway: Prioritize building relationships and delivering consistent value over seeking quick wins. Trust is cultivated over time through reliability, effectiveness, and the ability to deliver on promises.
Corti focuses on specific pain points in the healthcare consultation process, offering targeted solutions. Actionable takeaway: Drill down into the specific challenges your target market faces and develop solutions that address those challenges directly. Specialization can lead to more effective solutions and clearer value propositions.