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Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Andreas Cleve, CEO and co-founder of Corti, a patient consultations platform that has raised $32 million in funding.

  • Personal Motivation Behind Healthcare Focus: Andreas’s personal story reveals a deep, personal connection to healthcare, influenced by his mother’s medical challenges. This background fueled his passion for creating impactful healthcare solutions.
  • Early Adoption of Technology for Healthcare Solutions: His journey from e-commerce to developing a chatbot for healthcare staffing demonstrates an early recognition of the potential for technology to solve complex healthcare problems.
  • Critical Role of Trust and Time in Healthcare Innovation: Discussing the importance of building trust over time highlights the challenges and necessities of introducing new technologies into the conservative healthcare industry.
  • The Ambitious Vision for Corti’s AI Technology: Andreas’s vision for Corti involves making healthcare consultations more efficient and supportive for clinicians, illustrating a future where AI significantly enhances patient care.
  • Impact of Generative AI on Healthcare Technology Adoption: The conversation about the impact of generative AI technologies, like GPT-3, on the openness of healthcare professionals and institutions towards innovative solutions points to a changing landscape in healthcare tech.
  • Strategic Focus on Language and Regulatory Challenges: The strategic decision to focus on English-speaking markets first due to language complexity and the emphasis on navigating regulatory challenges underscore the nuanced approach required for global expansion in healthcare tech.

Actionable
Takeaways

Embrace Deep Tech with a Human Touch:

Andreas’s journey underscores the importance of blending deep tech with a personal understanding of end-user needs. For B2B tech founders, integrating technology solutions that not only solve problems but also empathize with the human aspect of those problems can set a company apart. Actionable takeaway: When developing your product, consider how it impacts end-users on a personal level and strive to enhance their experience or alleviate their pain points in a meaningful way.

Navigate the Regulatory Landscape as a Competitive Advantage:

The complexity of regulatory compliance, especially in healthcare, can be daunting. However, Andreas views navigating these regulations not as a hurdle but as a strategic advantage. Actionable takeaway: Invest in understanding and navigating the regulatory environment of your industry early. Use compliance as a differentiator in markets where regulation is a significant barrier to entry.

Leverage the Deflationary Effect of Technology:

Corti aims to make healthcare technology invisible and integrated seamlessly into workflows, enhancing efficiency without adding to the cognitive load of users. Actionable takeaway: Identify opportunities where your technology can reduce costs, improve efficiency, or become more accessible while staying out of the user’s way. Strive to make your solutions feel like a natural extension of the user’s environment.

Build Trust Over Time with Key Stakeholders:

Success in industries like healthcare requires building trust over time with stakeholders. Andreas emphasizes the importance of small wins and consistent delivery. Actionable takeaway: Prioritize building relationships and delivering consistent value over seeking quick wins. Trust is cultivated over time through reliability, effectiveness, and the ability to deliver on promises.

Target Pain Points with Precise Solutions:

Corti focuses on specific pain points in the healthcare consultation process, offering targeted solutions. Actionable takeaway: Drill down into the specific challenges your target market faces and develop solutions that address those challenges directly. Specialization can lead to more effective solutions and clearer value propositions.

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