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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Albert Owusu-Asare, CEO & Co-Founder at Cadana, a global payroll infrastructure platform that has raised $7 Million in funding.
Here are the most interesting points from our conversation:
When pitching your product, focus on how it helps clients learn and adapt quickly rather than the immediate costs. This approach can make your offering more attractive compared to building an in-house solution.
Use early user feedback to guide product pivots and improvements. This iterative process can help refine your product and ensure it better meets market needs.
When considering major career or business moves, use a framework of minimizing regret. This can help in making bold decisions with a calculated approach.
Position your product as foundational infrastructure with broad applications. This perspective can help in capturing larger markets and attracting diverse customer segments.
For platform-centric products, direct sales and personal engagement with potential clients can be effective. Consider flying to meet clients face-to-face to build trust and showcase expertise.
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