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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with René Janssen, CEO & Founder of Lepaya, an employee training platform that has raised over $85 Million in funding.
Here are the most interesting points from our conversation:
Emphasize the integration of technology and personal interaction in training programs. Unlike purely digital solutions, combining tech with human facilitation can address complex human-centric skills like leadership and communication more effectively.
When developing training solutions, consider how technology can enhance scalability and personalization. This approach not only makes training more accessible and tailored to individual needs but also more cost-effective for organizations.
Utilize personal or observed industry challenges as a foundation for your business solution. This direct understanding can guide product development to ensure it addresses real and specific market needs effectively.
Given the innovative nature of blending tech with human-led training, invest time in educating potential clients about the benefits and practical applications of your approach. This will help overcome initial market resistance and facilitate adoption.
Develop clear metrics to demonstrate the return on investment (ROI) of your training solutions, focusing on key performance indicators like employee retention, productivity improvement, and skill application post-training. This data will not only validate the effectiveness of the program but also strengthen the business case for potential clients.
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