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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jared Pope, CEO and Co-Founder of Work Shield, a workplace misconduct platform that has raised $12 Million in funding.
Here are the most interesting points from our conversation:
Jared's transition from a lawyer to an entrepreneur highlights the importance of using personal dissatisfaction with industry norms to fuel innovative solutions. Founders should examine their own professional experiences for insights into systemic problems that can be addressed through new business ventures.
Work Shield's success demonstrates the effectiveness of combining technology with human elements to address sensitive issues like workplace misconduct. Tech founders should consider how their solutions can maintain a human touch, especially in areas requiring empathy and understanding, ensuring users feel genuinely supported.
The platform's ability to resolve incidents significantly faster than the national average underscores the value of efficiency in service-based solutions. Startups should aim to significantly outperform existing benchmarks in their industry to offer compelling value propositions to their clients.
Jared emphasizes the critical role of hiring team members who align with the company's core values and mission. Startups should adopt rigorous hiring practices to ensure new hires contribute positively to the company culture and long-term objectives, focusing on attributes beyond just technical skills.
Work Shield's approach to offering a guarantee on their platform's effectiveness in reducing liability costs reflects a strong commitment to accountability. Tech founders should consider how they can offer similar assurances to their clients, enhancing trust and credibility in their market.
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