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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech’s most innovative B2B founders. In today’s episode, we’re speaking with Dirk Doebler, Founder and CEO of Parento, a paid parental leave insurance solution that has raised $4.5 Million in funding.
Here are the most interesting points from our conversation:
Recognize that the reluctance to implement paid parental leave often stems from financial concerns rather than HR. Crafting solutions that address financial hesitations can lead to broader adoption of socially beneficial policies.
Utilize data and analytics to demonstrate the ROI of paid parental leave. Showing the financial benefits, such as reduced turnover and higher employee retention, can convince finance departments of the value of these policies.
Consider insurance-based solutions to provide cost certainty and risk mitigation for paid parental leave policies. This approach can make it easier for companies to budget for and implement these programs.
Educate stakeholders about the realities of paid parental leave, dispelling myths such as the fear of mass leave-taking or negative impacts on the company. Use data and examples to counter these misconceptions effectively.
Keep the bigger picture in mind when building your solution. Aim to create a comprehensive support system for working families that extends beyond parental leave, addressing various aspects of work-life integration and employee well-being.