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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Allen Narcisse, Founder & CEO of Gigs, a blue collar hiring platform that has raised $5.7 Million in funding.
Here are the most interesting points from our conversation:
Combine rigorous data analysis with user empathy to create a product that is both technically robust and user-friendly. Allen's experience shows how integrating these aspects can enhance product value.
Provide job seekers with comprehensive details about job roles, including pay, location, and other relevant factors. This transparency fosters higher engagement and better matches.
Focus on ensuring a sufficient number of job listings before aggressively acquiring job seekers. This strategy helps in retaining users and ensures that they find relevant opportunities.
Target job seekers based on specific job postings and their data. This approach improves the relevance of job matches and reduces acquisition costs by focusing on high-intent users.
Differentiate your platform with a unique and memorable branding strategy. Use bold colors and simple designs to stand out from competitors and communicate your brand's values effectively.
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