Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ben Sesser, CEO and founder of BrightHire, an interview intelligence platform that’s raised $36 million in funding.

Here are the most interesting points from our conversation:

  • Mission-Driven Beginnings: Ben’s passion for HR and talent stems from his belief in careers as vehicles for economic empowerment and personal success.
  • Interview Intelligence as a New Category: BrightHire is pioneering the interview intelligence category, transforming traditional video interviewing with advanced capabilities like automatic recording, transcription, and shared decision-making context.
  • Early Adoption and Customer Success: By engaging with talent-forward organizations early on, BrightHire was able to validate its concept, get feedback, and create a product that meets the needs of high-stakes hiring processes.
  • Long-Term Vision and Market Education: Ben emphasizes the importance of playing the long game in category creation, focusing on education and building a community to drive adoption and validate the new category.
  • Community-Led Growth: BrightHire’s Shine community facilitates best practice sharing among talent acquisition professionals, underscoring the company’s commitment to giving back and fostering long-term industry relationships.
  • Vision for the Future: BrightHire aims to give everyone the hiring experience they deserve, with a mission to transform hiring processes for companies and candidates alike, aspiring to impact millions of individuals over the next five years.

 

Actionable
Takeaways

Prioritize Mission-Driven Innovation:

Align your business with a mission that inspires both you and your team. Ben's passion for economic empowerment through careers drove the creation and growth of BrightHire, demonstrating the power of a mission-driven company.

Focus on Transformational Value:

When creating a new category, ensure your product offers transformational value that significantly improves upon existing solutions. BrightHire's advanced capabilities in interview intelligence provide clear benefits over traditional video interviewing, driving adoption.

Leverage Early Adopters for Validation:

Engage with early adopters to validate your concept and gather feedback. BrightHire's success with talent-forward organizations early in its development helped refine the product and establish market fit.

Invest in Long-Term Market Education:

Be prepared to invest in educating the market about your new category. BrightHire's commitment to content and community-building efforts, such as the Shine community, helps educate and engage potential customers over the long term.

Build a Community for Sustainable Growth:

Create and nurture a community around your product or category. BrightHire's Shine community supports talent acquisition professionals, fostering best practice sharing and strengthening brand associations without direct commercialization.

Recommended Founder
Interviews

Marcelo Lebre

President of Remote

Marcelo Lebre, Co-founder & COO of Remote: Nearly $500 Million Raised to Power the Distributed Workforce of the Future

Daniel Birkholm

Founder & CEO of TalentHub

Daniel Birkholm, TalentHub: $6 Million Raised to Transform How Organizations Measure and Improve Their Hiring Experience

Chandler Malone

Founder of Bootup

Chandler Malone, Founder of Bootup: $2 Million Raised to Solve the Tech Talent Crisis

Raghu Gollamudi

CEO and Co-Founder of Included

Raghu Gollamudi, CEO and Co-Founder of Included: $5.4 Million Raised to Build the Future of HR Analytics

Jared Pope

CEO and Co-Founder of Work Shield

Jared Pope, CEO and Co-Founder of Work Shield: $12 Million Raised to Eliminate Workplace Misconduct

Ville Herva

CEO of BOLT.works

Ville Herva, CEO of BOLT.works: $7 Million Raised to Build the Future of Staffing

Hanns Aderhold

Founder and CEO of Cobrainer

Hanns Aderhold, Founder and CEO of Cobrainer: $21 Million Raised to Build the Future of Skills Data Platforms

Fraser Patterson

CEO and Founder of Skillit

Fraser Patterson, CEO and Founder of Skillit: $13 Million Raised to Tackle the Skilled Labor Crisis in Construction

Mousa Yassin

CEO and Founder of Pixaera

Mousa Yassin, CEO and Founder of Pixaera: $5.7 Million Raised to Build the Future of VR Safety Training

Kevin Busque

CEO and Founder of Guideline

Kevin Busque, CEO and Founder of Guideline: $339 Million Raised to Help More Small Businesses Offer Retirement Plans

Sammy Singh

CEO and Co-Founder of WurkNow

Sammy Singh, CEO and Co-Founder of WurkNow: $15 Million Raised to Power the Future of Staffing

Prem Kumar

CEO | Co-founder of Humanly

Prem Kumar, CEO of Humanly.io: $5.5 Million Raised to Build the Conversational Hiring Category

Ian White

Founder of ChartHop

Ian White, Founder, CEO and CTO of ChartHop: $74 Million Raised to Build the Future of PeopleOps

Matt Watson

CEO and Founder of Origin

Matt Watson, CEO and Founder of Origin: Over $70 Million Raised to Make Financial Wellness the Next Big Employee Perk

René Janssen

CEO and Founder of Lepaya

René Janssen, CEO & Founder of Lepaya: $85 Million Raised to Build the Future of Employee Training

Rob Whalen

CEO of PTO Exchange

Rob Whalen, CEO of PTO Exchange: $5M Raised to Empower Companies to Rethink Paid Time Off

Agapitos Diakogiannis

Co-founder & CEO of Seafair

Agapitos Diakogiannis, CEO of Seafair: $6.5 Million Raised to Build the Future of Maritime Recruitment

Mike Fitzsimmons

CEO and Co-Founder of Crosschq

Mike Fitzsimmons, CEO & Co-Founder of Crosschq: $35 Million Raised to Power the Future of AI-Driven Hiring Intelligence

Joseph Fung

CEO of Uvaro

Joseph Fung, CEO of Uvaro: $15 Million Raised to Build the Career Success Platform Category

Andres Blank

Co-founder & CEO of Fetcher

Andres Blank, CEO of Fetcher: $40 Million+ Raised to Build the Future of Recruiting Automation

Will Sealy

CEO and Co-Founder of Summer

Will Sealy, CEO and Co-Founder of Summer: Over $18 Million Raised to Help Organizations Provide Student Loan Benefits

Omer Glass

Co-Founder and CEO of GrowthSpace

Omer Glass, Co-Founder and CEO of GrowthSpace: $44 Million Raised to Build the Future of Employee Development

Ben Zweig

CEO of Revelio Labs

Ben Zweig, CEO of Revelio Labs: $19 Million Raised to Build the Future of Workforce Intelligence

Barbra Gago

CEO and Founder of Pando

Barbra Gago, CEO and Founder of Pando: $7 Million Raised to Build the Future of Career Advancement

Hanna Asmussen

CEO and Co-Founder of Localyze

Hanna Asmussen, CEO and Co-Founder of Localyze: Over $48 Million Raised to Build the Leading Global Mobility Platform for Companies and Employees

Tom Griffiths

CEO and Co-founder of Hone

Tom Griffiths, CEO of Hone: $50 Million Raised to Build the Future of Corporate Training

Amit Bhatia

CEO & Co-Founder of Data People

Amit Bhatia, Co-Founder and CEO of Data People: $21 Million Raised to Build the Future of Recruiting Intelligence

Jaclyn Chen

CEO of Benepass

Jaclyn Chen, CEO of Benepass: $14 Million Raised to Build the Future of Employee Benefits Management

Kian Katanforoosh

CEO & Founder of Workera

Kian Katanforoosh, CEO of Workera: $21 Million Raised to Build the Skills Intelligence Category

Jason Lavender

CEO of Electives

Jason Lavender, CEO of Electives: $10M Raised to Redefine Corporate Training

Achuthanand Ravi

Founder & CEO of Kula

Achuthanand Ravi, CEO of Kula: $14 Million Raised to Build the Future of Recruiting

Laura McGee

Founder and CEO of Diversio

Laura McGee, CEO of Diversio: $6 Million Raised to Help Organizations Measure and Improve DEI

Warren Lebovics

Co-Founder of Pequity

Warren Lebovics, Co-Founder of Pequity: $19 Million Raised to Build the Future of Employee Compensation

Nicholas Rudder

Co-Founder & CEO of Sphere

Nicholas Rudder, Co-Founder & CEO of Sphere: $5 Million Raised to Build the Future of Corporate Learning

Sebastian Schüller

Co-founder of HiPeople

Sebastian Schüller, Co-founder of HiPeople: $7 Million Raised to Develop Data-Driven Augmentation for Hiring Teams

Andy Berman

CEO and Founder of Vowel

Andy Berman, CEO and Founder of Vowel: $13 Million Raised to Power the Future of Meetings

Tony Jamous

CEO of Oyster

Tony Jamous, CEO of Oyster: $220+ Million Raised to Build the Global Employment Platform (GEP) Category

Anthony Mironov

CEO and Co-Founder of Wingspan

Anthony Mironov, CEO and Co-Founder of Wingspan: $30 Million Raised to Power the Contractor Experience of the Future

Mike Adams

Co-Founder & CEO of Grain

Mike Adams, Co-Founder & CEO of Grain: $22 Million Raised to Power the Future of Meetings

Matt Pierce

CEO of Immediate

Matt Pierce, CEO of Immediate: $15 Million Raised to Eliminate the Costly Price of Financial Stress in the Workforce

Jason Radisson

CEO and Founder of Movo

Jason Radisson, CEO and Founder of Movo: Over $9 Million Raised to Build the Future of HR Automation

Sam Naficy

CEO of Prodoscore

Sam Naficy, CEO of Prodoscore: $4 Million Raised to Build the Future of Employee Productivity Measurement

Virgile Raingeard

CEO of Figures

Virgile Raingeard, CEO of Figures: €8.5 Million Raised to Build the Future of Compensation Intelligence

Daniel Liebeskind

CEO and Co-Founder of Topia

Daniel Liebeskind, CEO and Co-Founder of Topia: $6 Million Raised to Help Organizations Build Their Own Metaverse

Wes Winham Winler

Founder/CEO of Woven

Wes Winham Winler, CEO of Woven: $11 Million Raised to Transform How Companies Recruit and Hire Developers

Josh Merrill

CEO of Confirm

Josh Merrill, CEO of Confirm: Over $11 Million Raised to End the Performance Review Nightmare

Stephen Johnston

CEO and Founder of GoodJob

Stephen Johnston, CEO and Founder of GoodJob: $9 Million Raised to Power the Future of Human Capital Management

Brett Martin

President and Co-Founder of Kumospace

Brett Martin, President and Co-Founder of Kumospace: $25 Million Raised to Power the Future of Virtual Offices

Nishika de Rosairo

CEO and Founder of HumanQ

Nishika de Rosairo, CEO and Founder of HumanQ: $3.5 Million Raised to Build the Future of Human Development

Peter Briffett

CEO and Co-Founder of Wagestream

Peter Briffett, CEO and Co-Founder of Wagestream: $370 Million Raised to Provide Financial Wellbeing for Every Frontline Employee

Sid Upadhyay

Co-Founder & CEO of WizeHire

Sid Upadhyay, Co-Founder & CEO at WizeHire: Over $30 Million Raised to Help SMBs Hire Great Talent

Kelsey Bishop

Founder and CEO of Candor

Kelsey Bishop, Founder and CEO of Candor: $5 Million Raised to Build the Future of Professional Relationship-Building