Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Warren Lebovics, Co-Founder & CEO of Pequity, an employee compensation platform that has raised $19 Million in funding.

Here are the most interesting points from our conversation:

  • Journey to Entrepreneurship: Warren’s transition from product and design roles at LinkedIn and other tech companies to co-founding Pequity with his wife Caitlin.
  • Identifying the Problem: How Caitlin’s experience as a compensation manager at Cruise Automation revealed the inefficiencies in current compensation processes and inspired the creation of Pequity.
  • Core Offerings: Pequity’s three main products—Ranges, Offers, and Comp Cycle Management—designed to streamline and improve compensation workflows with a focus on user experience and proactive pay equity.
  • Market Needs and Triggers: Addressing the growing demand for flexible and scalable compensation solutions, especially in light of new pay transparency laws and the limitations of legacy systems and spreadsheets.
  • Competitive Edge: Pequity’s commitment to building a superior product with a user experience akin to B2C applications, setting it apart from competitors and attracting loyal customers.
  • Future Vision: Aiming for widespread adoption of Pequity’s compensation tech in mid-market and enterprise companies to ensure fair pay and compliance with pay transparency regulations.

 

Actionable
Takeaways

Infuse Design in B2B Products:

Prioritize user experience and design in B2B products to meet the high standards set by consumer apps. A seamless, intuitive interface can differentiate your product in a competitive market.

Address Specific Market Pain Points:

Focus on solving concrete problems that your target market faces daily. Pequity’s emphasis on flexible, scalable compensation solutions meets the unique needs of mid-market and enterprise companies.

Leverage Domain Expertise:

Building a successful product often requires deep domain knowledge. Caitlin’s extensive experience in compensation management provided invaluable insights that shaped Pequity’s offerings.

Strategic Product Positioning:

Align your product’s value proposition with current market demands. Pequity’s focus on pay transparency and compliance helps companies navigate new regulations while ensuring fair compensation.

Maintain a Customer-Centric Approach:

Continuously engage with customers to understand their evolving needs and ensure your product meets those needs effectively. Pequity’s proactive customer support and consulting services enhance its value proposition.

Recommended Founder
Interviews

Sammy Singh

CEO and Co-Founder of WurkNow

Sammy Singh, CEO and Co-Founder of WurkNow: $15 Million Raised to Power the Future of Staffing

Barbra Gago

CEO and Founder of Pando

Barbra Gago, CEO and Founder of Pando: $7 Million Raised to Build the Future of Career Advancement

Chris Johnson

Growth Marketing Lead of Gun.IO

Chris Johnson, Growth Marketing Lead at Gun.IO: Competing in the Future of Freelance Developer Marketplaces

Sebastian Schüller

Co-founder of HiPeople

Sebastian Schüller, Co-founder of HiPeople: $7 Million Raised to Develop Data-Driven Augmentation for Hiring Teams

Fraser Patterson

CEO and Founder of Skillit

Fraser Patterson, CEO and Founder of Skillit: $13 Million Raised to Tackle the Skilled Labor Crisis in Construction

Amit Bhatia

CEO & Co-Founder of Data People

Amit Bhatia, Co-Founder and CEO of Data People: $21 Million Raised to Build the Future of Recruiting Intelligence

Mike Fitzsimmons

CEO and Co-Founder of Crosschq

Mike Fitzsimmons, CEO & Co-Founder of Crosschq: $35 Million Raised to Power the Future of AI-Driven Hiring Intelligence

Siadhal Magos

CEO & Co-Founder of Metaview

Siadhal Magos, CEO & Co-Founder of Metaview: $14 Million Raised to Power the Future of AI-Driven Hiring

Mousa Yassin

CEO and Founder of Pixaera

Mousa Yassin, CEO and Founder of Pixaera: $5.7 Million Raised to Build the Future of VR Safety Training

Kevin Busque

CEO and Founder of Guideline

Kevin Busque, CEO and Founder of Guideline: $339 Million Raised to Help More Small Businesses Offer Retirement Plans

Nicole Fuselier

VP of Marketing of Bonusly

Revenue-Driven Marketing: Insights from Nicole Fuselier of Bonusly

Jaclyn Chen

CEO of Benepass

Jaclyn Chen, CEO of Benepass: $14 Million Raised to Build the Future of Employee Benefits Management

Rob Whalen

CEO of PTO Exchange

Rob Whalen, CEO of PTO Exchange: $5M Raised to Empower Companies to Rethink Paid Time Off

Daniel Birkholm

Founder & CEO of TalentHub

Daniel Birkholm, TalentHub: $6 Million Raised to Transform How Organizations Measure and Improve Their Hiring Experience

Wes Winham Winler

Founder/CEO of Woven

Wes Winham Winler, CEO of Woven: $11 Million Raised to Transform How Companies Recruit and Hire Developers

Daniel Liebeskind

CEO and Co-Founder of Topia

Daniel Liebeskind, CEO and Co-Founder of Topia: $6 Million Raised to Help Organizations Build Their Own Metaverse

Andy Berman

CEO and Founder of Vowel

Andy Berman, CEO and Founder of Vowel: $13 Million Raised to Power the Future of Meetings

Nancy Xu

CEO & Founder of Moonhub

Nancy Xu, CEO & Founder of Moonhub: $10 Million Raised to Power the Future of AI-Driven Recruiting

Tony Jamous

CEO of Oyster

Tony Jamous, CEO of Oyster: $220+ Million Raised to Build the Global Employment Platform (GEP) Category

Andres Blank

Co-founder & CEO of Fetcher

Andres Blank, CEO of Fetcher: $40 Million+ Raised to Build the Future of Recruiting Automation

Tuck Hauptfuhrer

CEO & Co-Founder of EarnBetter

Tuck Hauptfuhrer, CEO & Co-Founder of EarnBetter: $4.5 Million Raised to Build the Future of AI-Powered Job Search

Avi Singer

CEO & Founder of Showd.me

Avi Singer, CEO & Founder of Showd.me: $4.5 Million Raised to Build the Future of Compliance Training

Omer Glass

Co-Founder and CEO of GrowthSpace

Omer Glass, Co-Founder and CEO of GrowthSpace: $44 Million Raised to Build the Future of Employee Development

Ian White

Founder of ChartHop

Ian White, Founder, CEO and CTO of ChartHop: $74 Million Raised to Build the Future of PeopleOps

Sid Upadhyay

Co-Founder & CEO of WizeHire

Sid Upadhyay, Co-Founder & CEO at WizeHire: Over $30 Million Raised to Help SMBs Hire Great Talent

Peter Briffett

CEO and Co-Founder of Wagestream

Peter Briffett, CEO and Co-Founder of Wagestream: $370 Million Raised to Provide Financial Wellbeing for Every Frontline Employee

Marcelo Lebre

President of Remote

Marcelo Lebre, Co-founder & COO of Remote: Nearly $500 Million Raised to Power the Distributed Workforce of the Future

Stephen Johnston

CEO and Founder of GoodJob

Stephen Johnston, CEO and Founder of GoodJob: $9 Million Raised to Power the Future of Human Capital Management

Brett Martin

President and Co-Founder of Kumospace

Brett Martin, President and Co-Founder of Kumospace: $25 Million Raised to Power the Future of Virtual Offices

Nicholas Rudder

Co-Founder & CEO of Sphere

Nicholas Rudder, Co-Founder & CEO of Sphere: $5 Million Raised to Build the Future of Corporate Learning

Agapitos Diakogiannis

Co-founder & CEO of Seafair

Agapitos Diakogiannis, CEO of Seafair: $6.5 Million Raised to Build the Future of Maritime Recruitment

Kelsey Bishop

Founder and CEO of Candor

Kelsey Bishop, Founder and CEO of Candor: $5 Million Raised to Build the Future of Professional Relationship-Building

Jennifer Dulski

CEO & Founder of Rising Team

Jennifer Dulski, CEO & Founder of Rising Team: $11 Million Raised to Build the Future of Team Performance

Josh Merrill

CEO of Confirm

Josh Merrill, CEO of Confirm: Over $11 Million Raised to End the Performance Review Nightmare

Joseph Fung

CEO of Uvaro

Joseph Fung, CEO of Uvaro: $15 Million Raised to Build the Career Success Platform Category

René Janssen

CEO and Founder of Lepaya

René Janssen, CEO & Founder of Lepaya: $85 Million Raised to Build the Future of Employee Training

Sam Naficy

CEO of Prodoscore

Sam Naficy, CEO of Prodoscore: $4 Million Raised to Build the Future of Employee Productivity Measurement

Chandler Malone

Founder of Bootup

Chandler Malone, Founder of Bootup: $2 Million Raised to Solve the Tech Talent Crisis

Nishika de Rosairo

CEO and Founder of HumanQ

Nishika de Rosairo, CEO and Founder of HumanQ: $3.5 Million Raised to Build the Future of Human Development

Raghu Gollamudi

CEO and Co-Founder of Included

Raghu Gollamudi, CEO and Co-Founder of Included: $5.4 Million Raised to Build the Future of HR Analytics

Ben Zweig

CEO of Revelio Labs

Ben Zweig, CEO of Revelio Labs: $19 Million Raised to Build the Future of Workforce Intelligence

John Kim

Co-Founder & CEO of Paraform

John Kim, Co-Founder & CEO of Paraform: $5 Million Raised to Build the Future of Recruiting with a Marketplace for Specialized Talent

Jason Radisson

CEO and Founder of Movo

Jason Radisson, CEO and Founder of Movo: Over $9 Million Raised to Build the Future of HR Automation

Ben Sesser

CEO & Founder of BrightHire

Ben Sesser, CEO & Founder of BrightHire: $36 Million Raised to Build the Interview Intelligence Category

Will Sealy

CEO and Co-Founder of Summer

Will Sealy, CEO and Co-Founder of Summer: Over $18 Million Raised to Help Organizations Provide Student Loan Benefits

Matt Pierce

CEO of Immediate

Matt Pierce, CEO of Immediate: $15 Million Raised to Eliminate the Costly Price of Financial Stress in the Workforce

Anthony Mironov

CEO and Co-Founder of Wingspan

Anthony Mironov, CEO and Co-Founder of Wingspan: $30 Million Raised to Power the Contractor Experience of the Future

Matthew Sydney

CEO & Founder of Beanstalk Benefits

Matthew Sydney, CEO & Founder of Beanstalk Benefits: $7.5 Million Raised to Build the Future of On-Demand Employee Benefits

Kian Katanforoosh

CEO & Founder of Workera

Kian Katanforoosh, CEO of Workera: $21 Million Raised to Build the Skills Intelligence Category

Karoli Hindriks

Founder of Jobbatical

Karoli Hindriks, Founder of Jobbatical: $23 Million Raised to Build the Future of Global Mobility with AI-Powered Relocation Solutions

Tom Griffiths

CEO and Co-founder of Hone

Tom Griffiths, CEO of Hone: $50 Million Raised to Build the Future of Corporate Training

Barb Hyman

CEO & Founder of Sapia AI

Barb Hyman, CEO & Founder of Sapia AI: $21 Million Raised to Build the Future of AI-Powered Recruiting

Allen Narcisse

Founder & CEO of Gigs

Allen Narcisse, Founder & CEO of Gigs: $5.7 Million Raised to Build the Future of Blue Collar Hiring

Carlos Gonzalez

Founder & CEO of Product School

Carlos Gonzalez de Villaumbrosia, Founder & CEO of Product School: $25 Million Raised to Power the Future of Product Management Education

Jason Lavender

CEO of Electives

Jason Lavender, CEO of Electives: $10M Raised to Redefine Corporate Training

Achuthanand Ravi

Founder & CEO of Kula

Achuthanand Ravi, CEO of Kula: $14 Million Raised to Build the Future of Recruiting

Jared Pope

CEO and Co-Founder of Work Shield

Jared Pope, CEO and Co-Founder of Work Shield: $12 Million Raised to Eliminate Workplace Misconduct

Hanns Aderhold

Founder and CEO of Cobrainer

Hanns Aderhold, Founder and CEO of Cobrainer: $21 Million Raised to Build the Future of Skills Data Platforms

Michael Ioffe

CEO & Co-Founder of Arist

Michael Ioffe, CEO & Co-Founder of Arist: $16 Million Raised to Build the Future of Autonomous L&D

Prem Kumar

CEO | Co-founder of Humanly

Prem Kumar, CEO of Humanly.io: $5.5 Million Raised to Build the Conversational Hiring Category

Ville Herva

CEO of BOLT.works

Ville Herva, CEO of BOLT.works: $7 Million Raised to Build the Future of Staffing

Virgile Raingeard

CEO of Figures

Virgile Raingeard, CEO of Figures: €8.5 Million Raised to Build the Future of Compensation Intelligence

Laura McGee

Founder and CEO of Diversio

Laura McGee, CEO of Diversio: $6 Million Raised to Help Organizations Measure and Improve DEI

Hanna Asmussen

CEO and Co-Founder of Localyze

Hanna Asmussen, CEO and Co-Founder of Localyze: Over $48 Million Raised to Build the Leading Global Mobility Platform for Companies and Employees

Matt Watson

CEO and Founder of Origin

Matt Watson, CEO and Founder of Origin: Over $70 Million Raised to Make Financial Wellness the Next Big Employee Perk

Albert Owusu-Asare

CEO & Co-Founder of Cadana

Albert Owusu-Asare, CEO & Co-Founder of Cadana: $7 Million Raised to Build the Future of Global Payroll Infrastructure

Mike Adams

Co-Founder & CEO of Grain

Mike Adams, Co-Founder & CEO of Grain: $22 Million Raised to Power the Future of Meetings