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Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Warren Lebovics, Co-Founder & CEO of Pequity, an employee compensation platform that has raised $19 Million in funding.

Here are the most interesting points from our conversation:

  • Journey to Entrepreneurship: Warren’s transition from product and design roles at LinkedIn and other tech companies to co-founding Pequity with his wife Caitlin.
  • Identifying the Problem: How Caitlin’s experience as a compensation manager at Cruise Automation revealed the inefficiencies in current compensation processes and inspired the creation of Pequity.
  • Core Offerings: Pequity’s three main products—Ranges, Offers, and Comp Cycle Management—designed to streamline and improve compensation workflows with a focus on user experience and proactive pay equity.
  • Market Needs and Triggers: Addressing the growing demand for flexible and scalable compensation solutions, especially in light of new pay transparency laws and the limitations of legacy systems and spreadsheets.
  • Competitive Edge: Pequity’s commitment to building a superior product with a user experience akin to B2C applications, setting it apart from competitors and attracting loyal customers.
  • Future Vision: Aiming for widespread adoption of Pequity’s compensation tech in mid-market and enterprise companies to ensure fair pay and compliance with pay transparency regulations.

 

Actionable
Takeaways

Infuse Design in B2B Products:

Prioritize user experience and design in B2B products to meet the high standards set by consumer apps. A seamless, intuitive interface can differentiate your product in a competitive market.

Address Specific Market Pain Points:

Focus on solving concrete problems that your target market faces daily. Pequity’s emphasis on flexible, scalable compensation solutions meets the unique needs of mid-market and enterprise companies.

Leverage Domain Expertise:

Building a successful product often requires deep domain knowledge. Caitlin’s extensive experience in compensation management provided invaluable insights that shaped Pequity’s offerings.

Strategic Product Positioning:

Align your product’s value proposition with current market demands. Pequity’s focus on pay transparency and compliance helps companies navigate new regulations while ensuring fair compensation.

Maintain a Customer-Centric Approach:

Continuously engage with customers to understand their evolving needs and ensure your product meets those needs effectively. Pequity’s proactive customer support and consulting services enhance its value proposition.

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