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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Warren Lebovics, Co-Founder & CEO of Pequity, an employee compensation platform that has raised $19 Million in funding.
Here are the most interesting points from our conversation:
Prioritize user experience and design in B2B products to meet the high standards set by consumer apps. A seamless, intuitive interface can differentiate your product in a competitive market.
Focus on solving concrete problems that your target market faces daily. Pequity’s emphasis on flexible, scalable compensation solutions meets the unique needs of mid-market and enterprise companies.
Building a successful product often requires deep domain knowledge. Caitlin’s extensive experience in compensation management provided invaluable insights that shaped Pequity’s offerings.
Align your product’s value proposition with current market demands. Pequity’s focus on pay transparency and compliance helps companies navigate new regulations while ensuring fair compensation.
Continuously engage with customers to understand their evolving needs and ensure your product meets those needs effectively. Pequity’s proactive customer support and consulting services enhance its value proposition.
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