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Conversation
Highlights
- Barr’s background in the Israeli military, and the lessons in analytics and dealing with challenges that she brought to the world of business
- How Barr’s Mother became her business inspiration from a young age, and what she learned from watching her business journey
- Why it can be easy to end up making content only for yourself, and how important it is to communicate with your potential clients to know what’s really going on
- Why Monte Carlo’s focus is on getting as many customers as possible and making them as happy as they possibly can
- Why Barr spends time on podcasts, at speaking events and writing blogs to share the concept behind her new business category
- The data observability category and why Barr is so thrilled to see it establishing itself
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Interviews
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Creating the Sending Management Category with Sendoso’s Kris Rudeegraap
Ryan Austin
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Creating the LearningOps Category with Cognota’s Ryan Austin
Benjamin Sesser
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Ben Sesser, CEO & Founder of BrightHire: $36 Million Raised to Build the Interview Intelligence Category
Sangram Vajre
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Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre
Daniel Barber
CEO and Co-Founder of DataGrail
Creating the Data Privacy Management Category with DataGrail’s Daniel Barber
Guy Tytunovich
CEO & Co-Founder of CHEQ
Guy Tytunovich: the Story of CHEQ ($1+ Billion Valuation)
Godard Abel
Co-founder & CEO of G2
How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)
Gil Allouche
CEO of Metadata
Creating the MarketingOS Category with Metadata’s Gil Allouche