Listen Here




Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Douglas Ver Mulm, CEO & Founder of Stable Insurance, an insurtech company that has raised $3.7 Million in funding.

Here are the most interesting points from our conversation:

  • Origin of Stable Insurance: The company was born out of Doug’s experience with his own fleet of rideshare vehicles in NYC, addressing the lack of suitable insurance products for rideshare operators.
  • Data-Driven Insurance: Stable Insurance leverages real-time data from rideshare platforms, telematics, and dash cams to create a more accurate and personalized insurance pricing model.
  • Unique Coverage Features: They offer benefits such as income replacement, zero-dollar deductibles with dashcam footage, and rewards for loss control investments, addressing specific needs of rideshare drivers.
  • Market Focus: Initially targeting individual owner-operators, the company is expanding to serve small fleets and other gig economy drivers, such as those using car-sharing and delivery platforms.
  • Regulatory Navigation: Successfully launching their own product in Illinois, with plans to expand to additional states including Texas, Arizona, Georgia, and Tennessee by the end of the year, and targeting California and Florida in 2023.
  • Future Vision: Aiming to offer a comprehensive suite of tools for gig economy drivers, including banking, lending, and health and life insurance products, along with enhanced analytics to help users manage their small businesses more effectively.



Leverage Real-Time Data:

Use real-time data from various sources to create personalized and accurate pricing models for your products or services.

Address Specific Customer Needs:

Develop features that cater to the unique needs of your target market, such as income replacement and rewards for loss control in insurance.

Expand Thoughtfully:

When entering new markets, leverage existing work and adapt your products to meet local regulatory requirements efficiently.

Enhance Customer Tools:

Offer additional tools and analytics to help customers better manage their businesses, providing added value and fostering long-term loyalty.

Collaborate with Platforms:

Build strong relationships with industry platforms to access necessary data and create more integrated and effective solutions for your customers.

Recommended Founder

Liz Deranja

CMO of

Liz Deranja, Fractional CMO for Insuretech Companies: Leveraging Email Marketing for Engagement and Growth

Harleen Singh

Director of Marketing of Flow

Harleen Singh, Director of Marketing at Flow: The Importance of Deep Customer Understanding in B2B Marketing

Dirk Doebler

Founder and CEO of Parento

Dirk Doebler, Founder and CEO of Parento: $4.5 Million Raised to Build the Future of Paid Parental Leave

Jeff Radke

CEO of Accelerant

Jeff Radke, CEO of Accelerant: Over $500 Million Raised to Empower Underwriters to Deliver Better Insurance

Mark Morissette

CEO and Co-Founder of Foxquilt

Mark Morissette, CEO and Co-Founder of Foxquilt: $25 Million Raised to Build the Future of SMB Commercial Insurance

Paul Monasterio

CEO and Co-Founder of Kalepa

Paul Monasterio, CEO and Co-Founder of Kalepa: $16 Million Raised to Power the Future of Insurance Underwriting

Martin J. Gylfe

CEO and Co-Founder of Insurely

Martin Gylfe, CEO and Co-Founder of Insurely: €22 Million Raised to Power the Future of Open Insurance

Sergey Litvinenko

CEO & Co-Founder of Koop Insurance

Sergey Litvinenko, CEO & Co-Founder of Koop Insurance: $7 Million Raised to Build the Future of Insurance for Tech Companies

Michael Konialian

Co-Founder and CEO of Modern Life

Michael Konialian, Co-Founder and CEO of Modern Life: $15 Million Raised to Build the Tech-Enabled Insurance Brokerage of the Future

Max Bruner

CEO and Founder of Anzen Insurance

Max Bruner, CEO and Founder of Anzen Insurance: $10 Million Raised to Build the Future of Executive Risk Insurance

David Wald

President and Co-Founder of Aclaimant

David Wald, President and Co-Founder of Aclaimant: $30 Million Raised to Build the Future of Active Risk Management

Vincenz Klemm

CEO & Co-Founder of Baobab

Vincenz Klemm, CEO of Baobab: $4 Million to Build the Future of Cyber Insurance