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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ben Zweig, CEO of Revelio Labs, a workforce intelligence platform that has raised $19 million in funding. Revelio Labs stands at the forefront of analyzing and interpreting labor market data, offering unparalleled insights into workforce dynamics. Here are the most interesting points from our conversation:
Innovations often stem from the intersection of diverse fields. Ben's background in economics and data science directly influenced the foundation of Revelio Labs. Entrepreneurs should consider how combining their unique skills and experiences can address unmet needs in their target markets.
Developing a product with a clear, mission-driven purpose can differentiate your startup in a crowded market. Reflect on how your company’s mission not only solves a problem but also contributes to broader industry or societal progress.
Consider how your product or service can make data more accessible and actionable for your clients. In industries where data is fragmented or opaque, providing clear, comprehensive insights can set your company apart.
Revelio Labs succeeded by addressing a specific gap in labor market intelligence. Look for underserved areas within your industry where you can apply technology to provide new solutions or significantly improve upon existing ones.
When entering markets that are unfamiliar with your product's potential, educational marketing can be a key strategy. Develop content and resources that help potential clients understand the value of your solution and how it can address their specific challenges.
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Co-founder & CEO of Fetcher
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President and Co-Founder of Kumospace
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