Ready to build your own Founder-Led Growth engine? Book a Strategy Call
Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Actionable
Takeaways
Sponsor Niche Media Before It Scales:
AdQuick backed TBPN and Pirate Wires early when they were emerging shows, not established properties. Smaller, enthusiast-driven audiences pay more attention to sponsors than mass-market shows where ads get ignored. For niche audiences, listeners actively notice who's sponsoring and why—creating curiosity that doesn't exist with traditional media buys.
Executive-Led Email Creates Peer-Level Connection:
Adam writes "Notes from the VP" emails directly to customers instead of standard drip campaigns. By having a senior executive write strategic, genuinely helpful content—not promotional copy—he's received feedback from VCs and founders praising the approach. The insight: advertisers want strategy from peers, not transactions from marketers. This tactic works because it reflects how executives actually communicate internally, creating authentic value.
Treat OOH Like Performance Marketing, Not Brand Spend:
With AdQuick's platform, marketers can run geofenced tests in affordable tier 2/3 cities, measure lift, then scale to premium markets. The recommendation is testing with $50-100K minimum spend before scaling to several hundred thousand. This approach transforms out-of-home from unmeasurable brand spend into a testable, data-driven channel integrated with Google Analytics and attribution tools.
Out-of-Home Drives Social Amplification at Scale:
Physical billboards become the lead asset in pitch decks, social campaigns, and all-hands presentations. Adam notes that thousands of people share images of compelling OOH campaigns online—something that never happens with display ads. The dual value: physical presence in target markets plus owned content assets that signal permanence and scale to prospects evaluating your company.
Use Your Product to Tell Timely Stories:
AdQuick ran billboards in swing states saying "Flip Elections Legally with AdQuick," linking to a guide about OOH for policy and politicians. This demonstrates using your own platform creatively around cultural moments—not just to generate leads, but to show potential customers what's possible and build brand memorability through topical, shareable campaigns.
Podcast as De-Risking Signal for Enterprise Sales:
For B2B companies, podcasts may not generate direct leads but serve as "faith-based initiatives" that signal long-term viability. When enterprise buyers evaluate vendors, consistent content production demonstrates the company isn't disappearing—particularly valuable for venture-backed companies competing for multi-year commitments. The learning opportunity from guest conversations provides additional ROI beyond attribution.
Email Ads Remain Underutilized High-Intent Inventory:
Adam uses Beehive to run programmatic email ads targeting publications covering marketing, branding, and startups. These above-the-fold, trackable placements reach audiences who've built trust with senders—unlike social feeds where ad blockers and feed algorithms suppress visibility. Email represents one of the few remaining channels where B2B decision-makers reliably see advertising.
Conversation
Highlights
In this episode of The Marketing Front Lines, we speak with Adam Singer, VP of Marketing at AdQuick. AdQuick is transforming out-of-home advertising from a fragmented, manual process into a programmatic ad tech platform. By consolidating over 2,000 media owners and millions of inventory pieces into a single ecosystem, AdQuick enables marketers to treat physical-world advertising with the same precision and measurement capabilities as digital channels. Singer shares how the company approaches modern marketing through authentic media partnerships, executive-led content, and strategic use of their own platform—demonstrating how B2B companies can build credibility while operating in a traditionally offline industry.
Topics Discussed:
- Building authentic media partnerships with emerging shows like TBPN and Pirate Wires
- Transforming out-of-home advertising into programmatic, measurable ad tech
- Strategic approaches to podcast sponsorships for niche B2B audiences
- Executive-led email marketing as relationship building
- Dogfooding your product for creative brand marketing
- Treating physical-world advertising with digital precision and analytics
- Running geofenced tests in tier 2/3 cities for cost-effective validation
Recommended Founder
Interviews
Michael Cole
Senior Vice President of Marketing of Everflow
How Everflow Hit $28M ARR With 60% Referral Growth (and Did it While Staying 100% Bootstrapped)
Katy Carrigan
CEO of Goody
Katy Carrigan, CEO of Goody: $32 Million Raised to Build the Future of Corporate Gifting
Ishveen Jolly
CEO and Co-Founder of OpenSponsorship
Ishveen Jolly, CEO and Co-Founder of OpenSponsorship: Over $5 Million Raised to Build the Future of Sports Influencer Marketing
Dan Malgran
VP of Marketing of Steno
Dan Malgran, VP of Marketing at Steno: Elevating Legal Tech with Revenue-Driven Marketing Strategies
Hikari Senju
CEO and Founder of Omneky
Hikari Senju, CEO and Founder of Omneky: $10 Million Raised to Empower Brands With AI-Powered Ads To Maximize Performance
Pierce Ujjainwalla
CEO of Knak
Pierce Ujjainwalla, CEO of Knak: $25 Million Raised to Empower Enterprise Marketers with Codeless Email and Landing Page Creation
Chris Strahl
CEO of Knapsack
Chris Strahl, CEO of Knapsack: $7 Million Raised to Build the Future of Design Systems
Philipp de la Haye
Senior Vice President of Marketin of FrontNow
AI Will Cut Marketing Teams to 2 People – Here’s the Playbook
Cory Schmidt
Head of Marketing of Heyflow
Mastering Organic Growth: Insights from Heyflow’s Head of Marketing
Max Elster
CEO & Founder of Minoa
Max Elster, CEO & Founder of Minoa: $2.7 Million Raised to Build the Go-to-Market Value Intelligence Platform
Stephen Karaolis
Marketing Director of Cleary
Stephen Karaolis, Marketing Director at Cleary: Mastering Speed to Market – The Key to Dynamic Content Strategy
Jonathan Legge
Co-Founder and CEO of &Open
Jonathan Legge, Co-Founder and CEO at &Open: Over $35 Million Raised to Create the Future of Corporate Gifting
Creating the Marketing Automation Category with Mark Organ
CEO of Eloqua
Creating the Marketing Automation Category with Mark Organ
Creating the Go to Market Category with ZoomInfo’s Bryan Law
CMO of ZoomInfo
Creating the Go to Market Category with ZoomInfo’s Bryan Law
Zack Rosenberg
CEO and Founder of Qortex
Zack Rosenberg, CEO & Founder of Qortex: $11 Million Raised to Build the Future of Video Analytics
Vinay Jain
Founder of MadMen AI
Vinay Jain, Founder of MadMen AI: $4.5 Million Raised to Build the Future of AI-Powered Marketing Platforms
Jared Siegal
CEO and Founder of Aditude
Jared Siegal, CEO and Founder of Aditude: $15 Million Raised to Build the Future of Publisher Monetization
Dan Rua
CEO of Admiral
Dan Rua, CEO of Admiral: $28 Million Raised to Build the Future of Visitor Relationship Management
Sam Mallikarjunan
Co-Founder & CEO of OneScreen
Sam Mallikarjunan, Co-Founder & CEO of OneScreen: $10 Million Raised to Power the Future of Offline Advertising
Lars Grønnegaard Hansen
CEO and Co-Founder of Dreamdata
Lars Grønnegaard Hansen, CEO & Co-Founder of Dreamdata: $12 Million Raised to Build the Future of B2B Revenue Attribution
Pulkit Agrawal
CEO & Co-Founder of Chameleon
Pulkit Agrawal, CEO & Co-Founder of Chameleon: $15 Million Raised to Build the Product Adoption Category
Rajat Mishra
Founder & CEO of Prezent
Rajat Mishra, Founder & CEO at Prezent: Over $24 Million Raised to Build the Presentation Productivity Platform Category
Robert Thelen
CEO & Founder of Rownd
Robert Thelen, CEO & Founder of Rownd: $3.3 Million Raised to Build the Future of App Onboarding
Elio Narciso
Co-Founder & CEO of Scalestack
How Scalestack landed MongoDB as their first enterprise customer through cold email | Elio Narciso ($3.1 Million Raised)
Michael Bamberger
CEO and Founder of Tetra Insights
Michael Bamberger, CEO and Founder of Tetra Insights: $7 Million Raised to Power the Future of Qualitative Research
Tom Lee
Co-Founder of LOVO AI
Tom Lee, Co-Founder of LOVO AI: $7 Million Raised to Build the Future of AI Voiceovers
Leena Joshi
CEO of CloseFactor
Leena Joshi, CEO of CloseFactor: $15+ Million Raised to Automate Repetitive Sales Processes
Daniel Erickson
Founder and CEO of Viable
Daniel Erickson, CEO of Viable: $9 Million Raised to Build the Future of Customer Feedback Analysis
Parry Bedi
Co-Founder and CEO of Tingono
Parry Bedi, CEO of Tingono: $7 Million Raised to Help Companies Boost Net Revenue Retention
Rush Shahani
Co-Founder & CTO of Persana AI
Rush Shahani, Co-Founder & CTO of Persana AI: $2.3 Million Raised to Power the Future of GTM
Tine Karlsen
Co-Founder & CEO of Vev
Tine Karlsen, CEO and Co-Founder of Vev: $7 Million Raised to Power the Future of No-Code Visual Design
Marty Ringlein
CEO & Co-Founder of Agree.com
Marty Ringlein, CEO & Co-Founder of Agree.com: $3M Raised to Transform Contract-Based Revenue Management
CEO and Co-Founder of Sendoso
Creating the Sending Management Category with Sendoso’s Kris Rudeegraap
John Jahnke
CEO and Co-Founder of Tackle.io
John Jahnke, CEO and Co-Founder of Tackle.io: $148 Million Raised to Build the Future of Cloud Go-to-Market
Alex Reynolds
Alex Reynolds, CEO & Co-Founder of Vendelux: $20 Million Raised to Build the Future of Event Intelligence
Andrew Forman
Founder of Givz
Andrew Forman, CEO of Givz: $3 Million Raised to Make Donating, Not Discounts, eCommerce Brands Ultimate Growth Lever
Andy Mowat
CEO and Co-Founder of Gated
Andy Mowat, CEO and Co-Founder of Gated: Over $3 Million Raised to Build Noise Cancelling Headphones for Email
Chris Golec
CEO and Founder of Channel99
Chris Golec, CEO and Founder of Channel99: $5 Million Raised to Power the Future of B2B Marketing
Thomas Millay
CEO of DemandJump
Thomas Millay, CEO at DemandJump: Over $25 Million Raised to Power the Future of Content Strategy
Taylor Lint
CEO and Founder of Swantide
Taylor Lint, CEO and Founder of Swantide: $7 Million Raised to Revolutionize How Companies Design and Build Their GTM Infrastructure
Sam Fonoimoana
Founder & CEO of Datajoin
Sam Fonoimoana, Founder & CEO of Datajoin: $3.5 Million Raised to Help Brands Leverage Customer Behavioral Insights
Ori Entis
CEO and Co-Founder of Staircase AI
Ori Entis, CEO and Co-Founder of Staircase AI: $5 Million Raised to Power the Future of Customer Revenue Growth
Nupur Bhade Vilas
Head of Product Marketing of Kustomer
Product Marketing Masterclass w/ Nupur Bhade Vilas, Head of Product Marketing at Kustomer
Omed Habib
VP of Sapient AI
Omed Habib, VP of Marketing at Sapient AI: A Technical Founder’s Guide to B2B SaaS Marketing
Ted Skinner
Vice President of Marketing of Fullintel
The RISE Framework: Getting Found When AI Does the Searching
Sangram Vajre
Co Founder and CEO of GTM Partners
Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre
Marc Bernstein
CEO and Founder of Balto
Marc Bernstein, CEO and Founder of Balto: $52 Million Raised to Power the Future of Contact Centers
Tyler Strand
Co-Founder and CTO of Air
Tyler Strand, Co-Founder and CTO at Air: $38 Million raised to Build the Creative Operations Category
Harmony Anderson
VP of Growth & Marketing of Superhuman
Why Bold Marketing Beats Perfect Marketing Every Time
Ashish Nagar
Founder & CEO of Level AI
Ashish Nagar, CEO of Level AI: $35 Million Raised to Power Contact Centers of the Future
Marty Kausas
CEO & Co-Founder of Pylon
Marty Kausas, CEO & Co-Founder of Pylon: $20 Million Raised to Build the First B2B Support Platform
Patrick Woods
CEO and Co-Founder of Orbit
Patrick Woods, CEO and Co-Founder of Orbit: Over $22 Million Raised to Power the Future of Communities
Justas Malinauskas
CEO & Co-Founder of Whatagraph
How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Jonas Rinde
CEO of Nomono
Jonas Rinde, CEO of Nomono: $15 million Raised to Power the Future of Podcasting
Canay Deniz
CEO & Co-Founder of Ren Systems
Canay Deniz, CEO & Co-Founder of Ren Systems: $8.8 Million Raised to Build the Future of Relationship Intelligence for Dealmakers
Matt Krebsbach
Senior Vice President of Thought Leadership & Brand Awareness of Acquia
From Politics to PR: Building Unassailable Market Position
Daniel Saks
CEO & Co-Founder of Landbase
Daniel Saks, CEO & Co-Founder of Landbase: $12.5 Million Raised to Power the Future of GTM Automation
Adrien Menard
CEO and Co-Founder of Botify
Adrien Menard, CEO and Co-Founder of Botify: $82 Million Raised to Build the Future of SEO